We are happy to announce that TopOn has moved out of closed beta and is now an 
official open beta bidding partner with Meta Audience Network! By making 
bidding with Meta Audience Network more widely available, the integration is 
now available for all publishers to join Meta Audience Network's bidding system 
immediately without manual approval, making it quicker and easier to experience 
the full benefits of in-app bidding.

Video: https://mma.prnewswire.com/media/1798514/TopOn_video.mp4
TopOn video introduction

"Meta Audience Network supports the move to an open and fair ecosystem, 
offering a variety of bidding integration options to help publishers adopt 
bidding in the best way that works for their business. We believe this new 
partnership will add further value to both TopOn and our publishers as we 
expand our bidding demand sources with Meta Audience Network, the largest 
bidding partner in the industry." said Harry Yang, Chief Marketing Officer of 
TopOn. "This is a key step forward in making it seamless for publishers to 
maximize ad revenue and improve operational efficiency."

Several of the publishers experienced substantial revenue growth following 
bidding implementation, recording between 13% and 27% uplift in average revenue 
per daily active user (ARPDAU), according to the report The New Era in Ad 
Monetization: How App Bidding is Transforming Businesses by Meta. Besides, 
contrary to the aggregated monetization approach of waterfall, the potential 
impact of the post-IDFA world can be eliminated by helping publishers to 
increase the value of individual impressions instead.

At TopOn, continuous product development has always been our core focus, with 
this automatic integration to bidding now, when every demand source bids in an 
open and fair real-time auction you see more competition for your inventory, 
which means better prices for every impression. Besides, by removing the burden 
of maintaining complex waterfalls, bidding helps you focus on driving more 
impact for your business. Moreover, bidding allows you to easily add more 
demand sources, helping you increase competition for your inventory with 
minimal effect on latency and freeing up operational resources.

In addition, TopOn always provides fair and transparent in-app bidding 
solutions for developers and publishers. Based on different situations on 
different advertising platforms towards bidding, we have launched Intelligent 
Hybrid-Sorting solution, which maximizes revenue of each impression through 
setting strategies flexibility according to characteristics and actual 
communications from each platform.

The significant Meta ad ecosystem will join our other bidding partners like 
Mintegral, myTarget, InMobi, Pangle, Tencent ads, Baidu etc, helping drive more 
competition for publishers' inventory. If you're interested in taking advantage 
of the benefits of Advanced Bidding, please reach out to your account team or 
business@toponad.com to request access. 

SOURCE: TopOn

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