To commemorate Kartini Day (Women Day), Bank BRI (IDX: BBRI) gave appreciation 
to 7,000 female workers during Wonderful and Magnificent (WOMAN) on April 21, 
2022, at Sentul Convention Center.

The event was attended by Erick Thohir, Indonesia's Minister of State Owned 
Enterprise (BUMN); Rofikoh Rokhim, Deputy President Commissioner of BRI; 
Sunarso, President Director of BRI; Catur Budi Harto; Vice President Director 
of BRI; Board of Directors of BRI's; Permodalan Nasional Madani (PNM); 
Pegadaian; and 7,000 female workers consisting of 5,000 Mekaar PNM Account 
Officers; 1,000 Mekaar PNM customers, 500 BRI Micro Banking Advisors (Mantri), 
and 500 Pegadaian Appraisers; as well as Cinta Laura Kiehl, Brand Ambassador of 
BRI, and Via Vallen, Brand Ambassador of PNM.

Women empowerment and gender equality are crucial in realizing financial 
inclusion in the country. "Women have an essential role in the transformation 
of the BUMN ecosystem in Indonesia. Which is why women leaders in BUMN have 
exceeded 15%," said Erick.

In the same occasion, Sunarso also said that BRI is always open to supporting 
women in reaching their full potential. "In 2021, 38,942 or 34.8% of 113,262 
BRI employees were female workers, and 822 employees or around 23.11% of the 
position formations occupy the Managerial and the Board of Directors levels of 
BRI," he explained. 

BRI continues to empower women entrepreneurs of Micro-Small and Medium 
Enterprises (MSMEs) so they can be sustainable, through the Ultra Micro 
Holdings (UMi), consisting of BRI, Pegadaian, and PNM as they have an important 
role in realizing financial inclusion in Indonesia.

In 2022, The KPIs set for UMi Holdings include serving 5 million new customers 
in the Ultra-Micro segment, implement 100% cashless opening at PNM and 
Pegadaian, form 1,000 Co-location Senyum (Ultra-Micro Service Centers), and 500 
thousand referrals from Senyum Mobile and acquiring 60,000 members to become 
BRILink Agents.

BRI's strategies include accelerating Senyum Co-Location, improving business 
processes at PNM and Pegadaian, increasing the use of Senyum Mobile application 
and the capabilities of 75,000 BRI Mantri, PNM Account Officer, and Pegadaian 
Appraisers.

"For an effective execution, there is a need for effective collective behavior, 
in-line with BUMN's core value AKHLAK. To further encourage this, cultural 
activation programs themed BRIGADE MADANI were implemented," said Sunarso.

For information about BANK BRI, visit www.bri.co.id

SOURCE-PT Bank Rakyat Indonesia Tbk (BRI)

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=419678

   Caption: Sunarso, BRI President Director at Wonderful and Magnificent 
(WOMAN) event on April 21, 2022