Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, April 26 2022 - 19:00
AsiaNet
Innovating for a Better Future: Zoomlion Celebrates World Intellectual Property Day
CHANGSHA, China, April 26, 2022 /PRNewswire-AsiaNet/ --

Every year on April 26, the world celebrates World Intellectual Property Day, a 
day that highlights the role of intellectual property ("IP") services in 
fostering innovation and creativity. This year, Zoomlion Heavy Industry Science 
& Technology Co., Ltd. ("Zoomlion"; 1157.HK), a leading high-end equipment 
manufacturing enterprise, is using the celebrations to reflect on how IP 
contributes to industrial prosperity, drives technological innovation, and 
helps change the world for the better.

Underpinned by the unique concept that "technology is the root and products are 
the foundation", Zoomlion has consistently maintained a high investment in R&D 
and celebrates independent innovation as a leading factor in business 
development. Over the years, Zoomlion has integrated product digitalization, 
intelligence, and green innovations to create industry-leading technologies and 
high-end products.

This principle that "Vision Create Futures" has enabled Zoomlion to increase 
its brand value for 18 consecutive years whilst also growing revenue and net 
profits. In 2021, the brand was valued at RMB 86.58 billion, a year-on-year 
increase of RMB 9.8 billion. Moreover, Zoomlion ranked 120th on World Brand 
Lab's Top 500 Asian Brands of 2021.

Zoomlion's growth is backed by the brand's innovative prowess and 
industry-leading patent strength. In 2021, Zoomlion's patent applications 
increased 62% year-on-year. In total, 727 patents were authorized throughout 
the year, a year-on-year increase of 99.2%. As of December 31, 2021, Zoomlion 
has applied for a total of 12,278 patents, of which 9,407 have been authorized.

In addition to patents, Zoomlion actively contributes to the development and 
revision of industry standards. The company has formulated nine international 
standards, 414 national and industry-level standards, and 22 group standards. 
For example, ISO 19720-1, a global standard on machinery and equipment for 
concrete work let by Zoomlion, marked the first global construction machinery 
standard published by a Chinese enterprise. Zoomlion also employs 19 registered 
international standardization experts and has seven national innovation 
platforms to support R&D.

Under its development strategy, Zoomlion has formed a comprehensive ecosystem 
of IP creation, utilization, protection, and management, and generate 
innovations on green and intelligent product lines, digitalized manufacturing, 
and human-machine interaction technology. The company achieved operating 
revenue of RMB 67.131 billion, up 3.11% year over year in 2021.

In fostering innovation and development, Zoomlion will continue to promote 
technological and industrial progress and shape a better future for all.

Source: Zoomlion
Translations

Japanese