Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, April 28 2022 - 18:27
AsiaNet
Aura Blockchain Consortium Teams Up with Sarine to Set the New Standard in Diamond Traceability
HOD-HASHARON, Israel and GENEVA, April 28, 2022/PRNewswire-AsiaNet/--

Sarine Technologies Ltd (U77:SI; SARN.TA), a worldwide leader in the 
development, manufacturing, marketing and sale of precision technology products 
for the evaluation, planning, processing, measurement, grading and trading of 
diamonds, is pleased to announce that Aura Blockchain Consortium ("AURA"), 
founded by LVMH, Prada Group, Cartier, part of Richemont, and OTB Group, has 
chosen to partner with Sarine regarding Sarine's Diamond JourneyTM traceability 
solution and data for the AURA platform. Through this one-of-a-kind partnership 
for diamond traceability, the multi-stakeholder Consortium is laying out the 
very first foundations for best-in-class product traceability standards from 
raw material to finished product applied in the luxury sector.

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Sarine has been selected by AURA to provide full diamond traceability across 
the entire supply chain, from extraction to polishing and setting. Sarine's 
traceability solution is based on data independently and automatically 
generated by its IOT enabled systems being used throughout the pipeline by many 
of the industry's leading producers and midstream polishers, without resorting 
to non-verifiable declaratory inputs.

Supporting global partnerships for sustainable development (SDG 17), AURA is a 
not-for-profit organization born with the vision that collaboration driven by 
common objectives for a greater good can coexist within a competitive 
environment. Providing tools to enhance transparency and trust, the Consortium 
ambitions to develop sustainable blockchain solutions and technologies that are 
bespoke to each sector. By linking the physical flows to their transactional 
and informative data gathered in the blockchain, the Consortium strives to 
achieve the highest levels of traceability while making their access easily 
available to all actors irrespective of their size and location. Founded by 
luxury brands and relying on the crucial prerequisite of traceability, the 
Consortium supports and enables innovation, authenticity, and responsible 
practices throughout the value chain within the luxury sector.

Daniela Ott, Secretary General of AURA said: "There is perfect synergy between 
AURA and Sarine. By partnering with Sarine in relation to Sarine's 
comprehensive traceability technology, we are establishing a one-of-a-kind 
technological solution with significant added value to both luxury brands and 
their customers. This new solution will provide complete transparency on 
product sourcing history and verifiable authenticity documentation, which is 
key to strengthening consumer trust in brands and fostering a long-term 
relationship, which is critical in today's rapidly evolving retail landscape. 
We anticipate additional leading luxury brands will soon be joining our unique 
consortium."

David Block, CEO of Sarine, commented:" It is an honor to have been selected to 
partner with the esteemed Aura Blockchain Consortium of leading luxury brands. 
This new endeavor will enable global luxury brands to benefit from our uniquely 
comprehensive and factual traceability solution in order to increase supply 
chain transparency, thereby increasing consumer confidence. Our solution 
enables the jewelry houses the ability to implement a traceability solution 
based on blockchain technology that is easily scalable and with low overheads 
to all their suppliers in the upstream and midstream diamond value chain."

Source:Sarine Technologies Ltd.





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