- The award-winning broker evolves to reflect its global expansion and multi-asset offering In response to accelerated company growth and an expanded product offering, global multi-asset broker HotForex announced that is undergoing a visual transformation of its corporate name and logo, going by the name of HFM. As the company has broadened its reach beyond Forex trading, this move is aiming to highlight the wide variety of financial markets clients can access and the continuous efforts to offer a seamless trading experience to clients regardless of trading ability and geographic location. HF Markets Group's CEO, George Koumantaris, commented on the move and how it will benefit clients: "This is a major milestone for the company which marks its transformation into a one stop broker destination for clients. This new and evolving positioning perfectly illustrates our growing ambition on the industry and signifies the expanded product range now available that goes way beyond forex, also offering stocks, commodities, indices, ETFs and much more. We feel it's important to let people know what HFM stands for and that the new name will allow us to leverage and become a future ready company." HotForex was founded in 2010 and over the years it has distinguished itself from others as a global multi- asset broker providing access to the financial markets to millions of traders and investors worldwide. The company's ethos has always been built on honesty, openness, and transparency. These are the principles that have kept the company not only running seamlessly for the past decade and growing rapidly over this time, but it is something that HFM will embrace as they are entering a new era. Visit the new HFM website [https://hfm.com/sv/en/about/road-ahead] today to find out more about the company's award-winning trading experience. About HotForex HotForex, a brand name of HF Markets Group, is an internationally acclaimed multi-asset broker of choice to over 3.5 million live accounts worldwide that has earned over 60 coveted industry awards in its 12-year history. The company offers a wide variety of account types, innovative products, platforms, tools and educational resources besides outstanding customer service and unparalleled trading conditions to facilitate individuals and institutional customers to trade Forex and CFDs online. Video - https://www.youtube.com/watch?v=KwGAzo-b6SQ Photo - https://mma.prnewswire.com/media/1810969/HFM_Rebranding.jpg Logo - https://mma.prnewswire.com/media/1810957/HFM_Logo.jpg Contact: HF Markets Ltd marketing@hfm.com +44 (0)20 3097 8571 Source: HFM