Country for PR: United States
Contributor: PR Newswire New York
Tuesday, May 10 2022 - 18:00
AsiaNet
Corona Introduces a Taste of Paradise with Corona Tropical, the Brand's First Non-Beer Beverage in the Global Portfolio
LONDON, May 10, 2022 /PRNewswire-AsiaNet/ --

--Corona Launches New Lightly Sparkling Drink with a Hint of Real Fruit Juice* 
Worldwide 

Today, Corona, an AB InBev global brand, announced the launch of Corona 
Tropical, the brand's first lightly sparkling alcoholic drink made with a hint 
of real fruit juice* available worldwide.  An inclusive beverage for consumers 
who embrace the Corona lifestyle but are looking for an alternative to beer, 
Corona Tropical is a highly refreshing new way to enjoy Corona. The newest 
innovation by Corona is currently rolling out globally in China, Colombia, 
Peru, Panama, Ecuador and the UK, with additional markets launching later this 
year, starting with Canada.  


Photo - https://mma.prnewswire.com/media/1813427/Corona_Tropical.jpg
Logo - https://mma.prnewswire.com/media/1813428/Corona_Tropical_Logo.jpg 


According to Research and Markets( 
https://c212.net/c/link/?t=0&l=en&o=3530151-1&h=576547311&u=https%3A%2F%2Fwww.researchandmarkets.com%2Freports%2F5241139%2Fglobal-alcoholic-infused-sparkling-water-market%23tag-pos-18&a=%C2%A0Research+and+Markets 
), the global alcoholic infused sparkling water market size is expected to 
expand at a compound annual growth rate of 12% over the next several years. As 
more consumers around the globe look for alternative, low-calorie beverages, 
Corona created a product catered to consumers searching for that Corona 
lifestyle, beyond beer. Corona Tropical is a refreshing alcoholic beverage with 
no added sugar and less than 100 calories per can, available in several 
tropical flavors. With Corona Tropical, Corona is expanding its global beverage 
portfolio to offer a new, refreshing, and flavorful taste of paradise, by 
developing a completely unknown category in some markets around the globe.

"Corona is a brand that was born from the tropics and as we encourage consumers 
to embrace the lifestyle around the world, we're excited to offer a new Corona 
beverage to those who love the brand but are looking for options outside of 
beer," said Felipe Ambra, Global Vice President for Corona. "It is our mission 
to bring paradise to people everywhere and our newest innovation does just 
that. We created a more flavorful and very approachable alcoholic beverage so 
that everyone can enjoy the feeling of paradise done the Corona way."

To highlight the natural taste from real fruit juice*, Corona will install 
pickable, real fruit billboards in select cities, starting in London and 
expanding around the world in May, giving locals a chance to immerse themselves 
in both the taste and feel of a tropical paradise. The real fruit billboards 
will allow consumers to pick fruit straight from the ad and enjoy a slice in 
their own Corona Tropical sample in a nearby, relaxing tropical oasis. And some 
lucky Corona Tropical consumers will even have the opportunity to enjoy their 
next Corona Tropical in the ultimate real-life paradise destination, Corona 
Island – to truly unplug from reality and reconnect with nature. For a chance 
to win a trip for themselves and a friend, Corona Tropical drinkers in 
participating markets can share a photo on Instagram or Twitter enjoying Corona 
Tropical, follow @corona and include #NewCoronaTropical or #NuevaCoronaTropical 
for a chance to win. Promotion will kick off in select markets this month for 
two weeks starting in the UK on May 10.

In the UK, Corona Tropical is 4.5% ABV and available in three flavors – Guava & 
Lime, Raspberry & Lemon, and Grapefruit & Lemongrass. In Latin American 
markets, Corona Tropical is 4.2% ABV and available in four flavors – Lemon & 
Lime, Grapefruit & Lime, Pineapple Mango & Lime, and Strawberry Cherry & Lime. 
Corona Tropical is always enjoyed with Corona's classic lime ritual. Pricing 
and availability vary by market. 

For more information about Corona Tropical please follow along on Twitter 
@corona( 
https://c212.net/c/link/?t=0&l=en&o=3530151-1&h=3946308916&u=https%3A%2F%2Ftwitter.com%2Fcorona&a=%40corona 
). 

*fruit juice from concentrate

About Corona Global
Born in Mexico, Corona is the leading beer brand in the country, the most 
popular Mexican beer worldwide exported to more than 180 countries. Corona 
Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona 
is a pioneer in the beer industry by being the first to use a transparent 
bottle showcasing its purity and high quality to the world. The artwork found 
on the bottle is painted, highlighting our commitment to quality in our 
packaging and our Mexican heritage. No Corona is complete without the lime. 
Naturally adding character, flavor and refreshment, the lime ritual is an 
integral part of delivering an experience that is truly unique to Corona. The 
brand is synonymous with the beach and celebrates time outdoors. It invites 
people to pause, relax and enjoy the simple pleasures of life.

Corona has an ongoing commitment to reducing plastics. Since its partnership 
with Parley for the Oceans in 2017, they have exceeded its mission to protect 
100 islands before 2020, and continue to deploy consistent global clean-up 
efforts.

About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in 
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South 
Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the 
New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a 
future with more cheers. We are always looking to serve up new ways to meet 
life's moments, move our industry forward and make a meaningful impact in the 
world. We are committed to building great brands that stand the test of time 
and to brewing the best beers using the finest ingredients. Our diverse 
portfolio of well over 500 beer brands includes global brands Budweiser(R), 
Corona(R) and Stella Artois(R); multi-country brands Beck's(R), Hoegaarden(R), 
Leffe(R) and Michelob ULTRA(R); and local champions such as Aguila(R), 
Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), Castle Lite(R), 
Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), Quilmes(R), Victoria(R), 
Sedrin(R), and Skol(R). Our brewing heritage dates back more than 600 years, 
spanning continents and generations. From our European roots at the Den Hoorn 
brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co 
brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa 
during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. 
Geographically diversified with a balanced exposure to developed and developing 
markets, we leverage the collective strengths of approximately 169,000 
colleagues based in nearly 50 countries worldwide. For 2021, AB InBev's 
reported revenue was 54.3 billion USD (excluding JVs and associates).
 
SOURCE: ALLISON+PARTNERS NEW YORK

Contacts: Media, Jeannine Houchins, RD, Tel: +1 917 374 7535, Email: 
media@ab-inbev.com; Julia Shapiro, Tel: +1 818 522 4984, Email: 
coronaglobal@allisonpr.com

Translations

Japanese