Country for PR: United States
Contributor: PR Newswire New York
Friday, May 13 2022 - 20:17
AsiaNet
LEGOLAND(R) CALIFORNIA RESORT UNVEILS GLOBAL DEBUT OF WORLD'S-FIRST LEGO(R) FERRARI BUILD AND RACE ATTRACTION!
CARLSBAD, Calif., May 13, 2022 /PRNewswire-AsiaNet/ --

    --LEGOLAND California Resort kicks off biggest tourism season with an 
      official grand opening ceremony for its newest attraction, LEGO Ferrari 
      Build and Race, on May 12th
    --Cutting-edge digital technology lets guests build, test and race their 
      very own LEGO Ferrari
    --Life-size Ferrari F40 LEGO model built out of more than 350,000 LEGO 
      pieces was on display at the event and will become a permanent 
centerpiece 
      of the attraction

Start your engines! Yesterday, LEGOLAND(R) California Resort debuted its newest 
attraction, LEGO(R) Ferrari Build and Race. Capitalizing on the increased 
popularity of Formula 1 racing (with viewership up 56% compared to 2020 ( 
https://c212.net/c/link/?t=0&l=en&o=3535870-1&h=2777645719&u=https%3A%2F%2Fracer.com%2F2021%2F08%2F10%2Finsight-whats-driving-f1s-u-s-boom%2F&a=up+56%25+compared+to+2020 
)), the new attraction puts visitors in the driver's seat with cutting-edge 
digital technology that guests have never experienced at any other LEGOLAND 
theme park in the world.

Photo – https://mma.prnewswire.com/media/1817239/3_FerrariOpening_188_5.jpg

Logo – 
https://mma.prnewswire.com/media/1806598/LEGOLAND_California_Resort_Logo.jpg

"Kicking off what is anticipated to be one of the biggest vacation seasons to 
date, LEGOLAND California is thrilled to bring this first-of-its-kind 
attraction to Carlsbad, California," said President of LEGOLAND California 
Resort Kurt Stocks." On the heels of Miami's Grand Prix, we know what a thrill 
the Formula 1 races can be, and we're excited to give our guests a taste of 
that experience here at the Park."

The centerpiece of the opening  was a life-size, bright red Ferrari F40 model 
developed by the LEGO Group, the only model of its kind in the world. The LEGO 
model took a team of Master Model builders more than 3,800 hours and  more than 
350,000 LEGO elements to create. It stands at 14 feet long, 6 ½ feet wide, 4 
feet tall, and weighs more than 3,000 lbs. A permanent, visual centerpiece of 
the attraction's "garage," guests can sit in the full-scale Ferrari F40 model 
and have their photos taken.

LEGO(R) Ferrari Build and Race lets guests build, test, and race their very own 
LEGO Ferrari. Drawing inspiration from Ferrari fun facts, race history and 
awards featured in the "garage,”  Young racers get to tap into their creativity 
as they head into the build and test area to construct their own LEGO Ferrari 
car to race at one of three test tracks which include the test zone, steering 
test track and speed test track. Each track offers guests different obstacles, 
challenges and a chance to clock in the fastest time.

Once guests have fine-tuned their vehicles, they will then head into the race 
area and use digital technology developed by Dimensional Innovations, a leader 
in immersive and engaging experiences, to digitally scan their cars and 
virtually race them in an effort to capture the fastest lap time. A fully 
customizable experience, guests will be able to digitally modify their LEGO car 
down to its engine size, tire specs, power, and aerodynamics, plus personalize 
the license plate and even add stickers.

Once on the "track," LEGO Ferrari Build and Race is designed to be interactive 
and challenging as racers adapt to changing racecourse conditions due to 
weather, wind, temperature, and wind speed. Guests will have three laps to set 
their fastest time using touchpads to give their car extra acceleration and to 
pass competitors through straghtaways. Families can join in the fun by viewing 
overhead monitors with a bird's eye view of the action and leaderboards 
displaying the status of current races and highlighting top performers of the 
day.

The journey continues in the DUPLO(R) build zone where younger guests have the 
chance to drive their imagination and design their creations out of bigger 
bricks. A LEGO pit crewmember will also be on hand to share Ferrari fun facts, 
race history, and showcase themed LEGO race gear and awards.

LEGO Ferrari Build and Race is included in the price of admission to LEGOLAND 
California Resort. It joins other new additions to the Park this year, 
including the brand new SoFi Stadium LEGO model ( 
https://c212.net/c/link/?t=0&l=en&o=3535870-1&h=2120089484&u=https%3A%2F%2Fwww.legoland.com%2Fcalifornia%2Fthings-to-do%2Fseasonal-events%2Fsofi-stadium%2F%23%3A%7E%3Atext%3DSoFi%2520Stadium%2520will%2520%2522touch%2520down%2Cand%2520over%25204%2520feet%2520tall.&a=SoFi+Stadium+LEGO+model 
) in MINILAND U.S.A. For LEGOLAND California Resort ticket prices, operating 
schedule, and additional information, visit www.LEGOLAND.com or call 
760-918-LEGO (5346).

IMAGES HERE ( 
https://c212.net/c/link/?t=0&l=en&o=3535870-1&h=1729702788&u=https%3A%2F%2Fquinnpr.sharepoint.com%2F%3Af%3A%2Fs%2FTravelSP%2FEqwZmKxv9TpIhw1E5efZ2cQBPcYTykl443_xkdb5DO05pg%3Fe%3DurB5Fj&a=IMAGES+HERE 
): https://spaces.hightail.com/space/f8RYOJAxvv
B-ROLL HERE ( 
https://c212.net/c/link/?t=0&l=en&o=3535870-1&h=549754198&u=https%3A%2F%2Fspaces.hightail.com%2Fspace%2FluoJw4vtuR&a=B-ROLL+HERE 
): https://spaces.hightail.com/space/dFRWoKqVtN

SOURCE : LEGOLAND California

Contact: Jake Gonzales, Senior Media Relations Manager, LEGOLAND(R) California 
Resort, +1-760-918-5379, Jake.gonzales@LEGOLAND.com; Quinn, PR Agency, 
LEGOLAND(R) California Resort, LEGOLANDCA@quinn.pr 
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