-PureSoftware is awarded for delivering a strong banking impact through 
Arttha – a Unified Fintech Platform

    SINGAPORE and NOIDA, India, May 16, 2022 /PRNewswire/ -- Committed to its 
pursuit of delivering new-age banking solutions to banks, financial 
institutions, fintech firms, and the ultimate banking consumer, 'PureSoftware' 
has developed the industry-leading unified fintech platform — 'Arttha' for its 
customers.

    'Arttha' has led banking and financial services transformation with its 
"Digital for the Unbanked" strategy to be a market leader. The platform allows 
for both greenfield fintechs or banks as well as existing financial 
institutions to transform their retail and SME banking business using Arttha's 
Digital Payments, eWallet, Digital Lending, Agency, or Branchless Banking, Buy 
Now Pay Later (BNPL), and Merchant Management capabilities.

    Manish Sharma, Chief Executive Officer at PureSoftware said, "We are 
extremely proud to win this award and tremendously delighted for the 
recognition received. Arttha has powered banks and fintech firms in emerging 
markets to gain an immense digital advantage by providing next-gen banking 
solutions to their customers. Through Arttha, our customers have been 
successfully able to deploy innovative banking solutions to expand their 
customer base, improve end-user experience, multiply transaction volumes, and 
launch new products across business units. The platform has already been 
implemented to offer financial services to more than 30 million individuals 
worldwide and 2.4 million merchants across the world, with over 1 billion 
transactions globally in a year."

    'Arttha' has been addressing digital access gaps in financial services with 
remarkable success majorly across emerging economies with substantial swaths of 
underbanked and unbanked regions like Kenya, Botswana, Zambia, Indonesia, 
Myanmar, and Nepal. Despite stringent lockdowns in various parts of the world 
due to the pandemic, 'Arttha' changed the banking dynamics to enable continuity 
of banking operations on the business side and democratize access to financial 
services on the consumer side.

    Manish added, "Being underbanked or unbanked should not restrict access to 
the same level of customer experience that consumers in developed markets are 
used to. We continue to innovate by introducing new features in the platform in 
response to emerging trends in the industry as we expand our reach to customers 
in other parts of Africa, Middle East, and the United States."

    About PureSoftware

    PureSoftware is a global software product and digital services company that 
is driving transformation for companies in 35 cities across 11 countries. 
PureSoftware focuses on driving a differentiated customer experience, 
accelerating cycle time, and improving business outcomes through an integration 
of digital solutions, robotic process automation, artificial intelligence, 
machine learning, and loT. Their solutions leverage next-generation disruptive 
technologies to deliver a competitive advantage to your business. Their 
flagship product 'Arttha' is one of the fastest-growing financial technology 
platforms focusing on Digital Lending, Digital Payments, and Core Banking 
solutions.

    Media Contact:
    Amitabh Chaudhary
    amitabh.chaudhary@puresoftware.com 

    Photo: 
https://mma.prnewswire.com/media/1817627/PureSoftware_CEO_Manish_Sharma.jpg

    Logo: https://mma.prnewswire.com/media/1450649/PureSoftware_Logo.jpg

    Source: Puresoftware