Country for PR: United States
Contributor: PR Newswire New York
Friday, May 20 2022 - 01:45
AsiaNet
/C O R R E C T I O N -- mParticle/
NEW YORK, May 20, 2022 /PRNewswire-AsiaNet/ --

In the news release, mParticle democratizes access to its enterprise grade 
customer data infrastructure product, issued 19-May-2022 by mParticle over PR 
Newswire, we are advised by the company that the quote in the first sentence of 
the third paragraph was missing attribution. The complete, corrected release 
follows: 

mParticle democratizes access to its enterprise grade customer data 
infrastructure product

- New options aim to bring best in class customer data infrastructure to teams 
and companies of all sizes to help them improve customer retention and 
efficiently accelerate growth

mParticle ( 
https://c212.net/c/link/?t=0&l=en&o=3542156-1&h=1693585289&u=https%3A%2F%2Fwww.mparticle.com%2F&a=mParticle 
), the leader in customer data infrastructure, today announced it would make 
its enterprise product available via two additional options including a free 
trial ( 
https://c212.net/c/link/?t=0&l=en&o=3542156-1&h=2523686536&u=https%3A%2F%2Fwww.mparticle.com%2Ffree-trial&a=free+trial 
), along with a growth tier offering for growth oriented companies. The new 
programs are aimed at helping teams maintain data trust, and efficiently scale 
their first party data assets amidst ever changing internal and external 
demands across business, economic, and regulatory realms.

Logo - https://mma.prnewswire.com/media/1471487/mParticle_Logo.jpg  

Given the current economic uncertainty, along with the continued ripple effect 
in the wake of the changes to the identity landscape since iOS 14, teams at 
companies of all sizes need to do more with less while optimizing customer 
experience and retention. This begins with establishing a strong first-party 
data foundation to maximize efficiency at scale, and making it easy to 
operationalize high quality customer data for personalized customer experiences.

"Economic volatility always brings a flight to value, where business survival 
is based on the ability to rapidly innovate for the customer," said Karen 
Gallantry, Chief Revenue Officer of mParticle. "The opportunity to improve data 
quality, governance, and connectivity are universal in nature, and are becoming 
more mission critical with each passing day. We're excited to be able to offer 
the capabilities used by some of the biggest and best brands in the world to 
teams of all sizes."

Both onboarding options are available starting today, and includes the 
following:

    -- Native Event collection capabilities across the broadest set of web,
       mobile, OTT, and connected living room platforms.
    -- Integrated data quality tooling and schema management
    -- Sophisticated and configurable identity resolution
    -- Data governance and privacy controls to safeguard consumer privacy.
    -- Real-time access to a partner ecosystem of over 300+ partner APIs
    -- Additional platform capabilities such as Audiences, Journeys, and more 
       are available with premium configuration.

For more information, or to start a free trial, visit the mParticle website at 
www.mparticle.com.

About mParticle
mParticle makes it easy to holistically manage customer data along the entire 
product and customer lifecycle. Teams across companies like NBCUniversal, 
JetBlue, Venmo, Spotify, and Airbnb use mParticle to deliver great customer 
experiences and accelerate growth by solving the foundational challenges that 
impede success at scale. mParticle announced a $150M fundraise in October 2021 
led by Permira on the heels of strong growth and product innovation.

Founded in 2013, mParticle is headquartered in New York City with employees 
around the globe. For more information, visit http://mparticle.com.

SOURCE  mParticle

CONTACT: Carrie Sams, carrie@firecrackerpr.com, Firecracker PR, +1-888-317-4687 
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