SANY, the fast-growing Chinese construction equipment manufacturer, was never 
hindered by the pandemic in its pace of internationalization. Instead, its 
market coverage and product share outside the Chinese market enjoyed a boost, 
with the company's increased investment in R&D, sales, service and staffing.

Data shows that the company is on track to become a global giant. In 2021, the 
company achieved overseas revenue of $314.5 million USD, a year-on-year 
increase of 54%, and a compound growth rate of 30.1% in the past three years.

Take mining equipment and logistics equipment for example.

The overseas sales revenue of mining equipment achieved $133.6 million USD in 
2021 (101.1% year-on-year increase) while the figure for logistics equipment 
was $180 million USD (a year-on-year increase of 31.2%). Europe, Southeast Asia 
and the United States were the fastest growing markets, with growth rates of 
95.7%, 48.1% and 42.1%, respectively.

Products 

SANY's second-generation 70+ t fuel-powered, electric, wide-body vehicles and 
100-300 t electric-wheel mining vehicles have been launched. As for logistics 
equipment, a complete product spectrum was formed for the European and American 
markets, offering a full range of electric reach stackers, stackers and 
automated and large-scale remote-controlled quay crane products.

Channels

While SANY mining equipment focuses on six main regions including India, 
Central Asia and Africa, logistics equipment focuses on Europe, America and 
Asia-Pacific markets. Across the globe, robust dealer systems have been 
established which have been generating stable sales volumes. 

Service

Knowing that after-sales service is key to the customer experience, SANY is 
continually optimizing its international service strategy to adapt to the 
international market environment. Localization and on-line transformation for 
spare parts distribution and service provision continue to be a work in 
progress.

2022: Great acceleration

The first quarter of 2022 witnessed even greater growth of 161% year on year, a 
result attributable mainly to the company's steady improvements in the areas of 
management, digitization, electrification and internationalization. Almost all 
product lines are now growing at an unprecedented growth rate in international 
sales, with mining machinery at 255% and logistic equipment at 98.8%. New 
sectors the company has recently entered also look promising, with a 105% 
year-on-year growth being recorded in the sales of robotic products such as 
intelligent logistics AGV, high-voltage lithium forklifts and three-dimensional 
smart warehouses, among others. 

Source: SANY Group

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   Caption: SANY's international business