Country for PR: United States
Contributor: PR Newswire New York
Thursday, June 02 2022 - 01:00
AsiaNet
TUMI and Razer(TM) Team Up to Debut Limited-Edition Esports-Inspired Bags Dropping June 3rd
NEW YORK and IRVINE, Calif., June 2, 2022 /PRNewswire-AsiaNet/ --

This spring, international travel and lifestyle brand, TUMI, has teamed up with 
Razer, the leading global lifestyle brand for gamers. Together, they have 
reimagined TUMI bestsellers as limited-edition gear for gamers. The 
collaboration leverages TUMI innovation and design excellence and Razer's 
iconic aesthetic and branding, which is one of the most recognized in the 
global gaming and esports communities.

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Deepening TUMI's footing in the esports industry, four highly anticipated, 
co-branded styles will drop June 3rd (8am PDT, 11am EDT, 5pm CEST, 11pm SGT). 
Each piece is co-branded with Razer's triple-headed snake logo and signature 
green accents, blended with TUMI DNA.

The take-everywhere Laptop Cover 15" securely carries a gamer's most prized 
possession while the Bozeman Sling is the ultimate grab-and-go bag for stashing 
cords, portable gaming gear and more. Equipped with a padded laptop pocket, the 
Finch Backpack is designed to carry heavy-duty gear. Gamers can also slip the 
Add-A-Bag sleeve over the handle of the International Expandable 4 Wheel 
Carry-On Luggage for a complete travel kit. Instantly recognizable as TUMI, the 
case features the beloved 19 Degree contours. Its shell and lining are both 
made with recycled materials, spotlighting both TUMI and Razer's commitment to 
sustainability. Plus, it has a USB-C port to keep global citizens powered on 
their journeys.

Only 1,337 units of each style from this limited collection will be released 
around the world. "1337" or "LEET" short for "elite," was specifically chosen 
as gamers and esports athletes use this to signal the most skilled gamers.

The two brands not only collaborated on the collection, but also on a 
forward-thinking, futuristic campaign concept that brings the capsule to life. 
The motion-packed video is set in the metaverse and pays tribute to the 
determination of gamers to carry their team to victory with the slogan, "Carry 
Hard".

"We have fully embraced our esports category with the Razer partnership. We are 
looking to deliver new and exciting products that are truly in line with the 
attitude and passion of their gaming community," said TUMI Creative Director, 
Victor Sanz. "Their lifestyle is something that runs parallel to how we 
generate our products and how we are truly focused on all aspects of our 
customer's lives, looking to ensure that only the best is in their hands for 
them to achieve their goals."

"We are thrilled to partner with TUMI to bring this exclusive collection to our 
gaming community," says Addie Tan, Associate Director of Business Development 
at Razer. "We know that our fans lead active lifestyles and sometimes have to 
carry their valuable battle stations with them while they are on the go. So, we 
wanted to arm them with high quality travel gear, offering them a balance of 
versatility and functionality so that they can keep winning, even on the go."

The TUMI | Razer limited-edition capsule will be available at Select TUMI 
stores globally, TUMI.COM, Razer.com, Select Razer China Stores, and select 
specialty retailers such as TMall and JD (China).

Retail prices of the collection: 

    -- TUMI | Razer International Expandable 4 Wheel Carry-On Luggage at 
       US $895/EU 765 euros
    -- TUMI | Razer Finch Backpack – For 15" Laptop at US $675/EU 575 euros
    -- TUMI | Razer Bozeman Sling Bag at US $425/EU 365 euros
    -- TUMI | Razer Laptop Sleeve – For 15" Laptop at US $195/EU 175 euros

ABOUT TUMI

Since 1975, TUMI has been creating world-class business, travel lifestyle, and 
performance luxury essentials designed to upgrade, uncomplicate and beautify 
all aspects of life on the move. Blending flawless functionality with a spirit 
of ingenuity, we're committed to empowering journeys as a lifelong partner to 
movers and makers in pursuit of their passions. The brand is sold globally in 
over 75 countries with upwards of 2,000 points of sale. For more about TUMI, 
visit www.TUMI.com.

ABOUT RAZER   

Razer(TM) is the global leading lifestyle brand for gamers.   

The triple-headed snake trademark of Razer is one of the most recognized logos 
in the global gaming and esports communities. With a fan base that spans every 
continent, the company has designed and built the world's largest gamer-focused 
ecosystem of hardware, software and services.   

Razer's award-winning hardware includes high-performance gaming peripherals and 
Blade gaming laptops.    

Razer's software platform, with over 175 million users, includes Razer Synapse 
(an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting 
technology system supporting thousands of devices and hundreds of games/apps), 
and Razer Cortex (a game optimizer and launcher).   

Razer also offers payment services for gamers, youth, millennials and Gen Z. 
Razer Gold is one of the world's largest game payment services, and Razer 
Fintech provides fintech services in emerging markets.    

Founded in 2005, Razer is dual-headquartered in Irvine (California) and 
Singapore with regional headquarters in Hamburg and Shanghai. Razer has 18 
offices worldwide and is recognized as the leading brand for gamers in the US, 
Europe and China. 

For more about TUMI, visit www.TUMI.com 
 
SOURCE  TUMI

CONTACT: Christine.Peddy@tumi.com
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