VEOCEL(TM) brand today announces the launch of "VEOCEL(TM) cares for the 
future" initiative, which will kickstart globally and regionally on June 5th, 
World Environment Day 2022. As the start of a dedicated consumer education and 
engagement program, the "cares for the future" campaign will feature a series 
of tailored activities in Europe, the U.S. and Asia. Aimed at inspiring and 
engaging communities to care for the environment, the initiative will utilize 
social media channels and content to inspire, educate, and empower consumers to 
play a bigger role in caring for the planet and building a better future for 
the next generations. 

"At VEOCEL(TM), our care transcends boundaries, from our children and families 
to the wider community, our environment and our planet," said Monique Buch, 
Vice President of Global Nonwovens Business, Lenzing AG. "Our new global 
campaign is all about broadening what care means at each stage of one's life – 
from couples to newlyweds and young parents. We hope that our collaboration 
with environmental advocates will empower consumers from different parts of the 
world to join us in caring for the environment and sharing their stories to 
inspire others. Every action counts towards building a better future."  

Show your care and protect nature

In Asia, well-known environmental activist and singer Chet Lam will kickstart 
the campaign with a specially curated "#IDo Pledge" which represents a 
life-long commitment to caring for nature and protecting the environment for 
future generations. This social media initiative will feature young influencers 
across Asia who are experiencing key milestones in their lives, from getting 
married to having children, across Mainland China, Taiwan, Japan, Korea, 
Indonesia, and Thailand, who want to empower their generation to care for the 
future.

The "VEOCEL(TM) cares for the future" initiative is conducted in collaboration 
with VEOCEL(TM)'s longtime partner, One Tree Planted, where social media users 
all over the world will be able to contribute to global reforestation efforts 
and enable positive change for the planet by commenting on the influencers' 
posts. 

"Caring for the environment also transcends to caring for future generations. 
Later this year, the 'VEOCEL(TM) cares for the future' campaign will be 
dedicated to the development of educational content and school programs around 
sustainable lifestyle knowledge targeted at children," added Monique. 

Note: Please download images and details from here.

Source: VEOCEL