- Group Announces Transformation of Golden Circle Loyalty Programme and New 
Monthly Offers to Bring Even More Value to Members

Shangri-La marked a new chapter in its pioneering Asian hospitality with the 
transformation of its award-winning Golden Circle loyalty programme on 28 
April. A contemporary travel and lifestyle platform, Shangri-La Circle goes 
beyond the traditional hotel loyalty programme by offering members more: 
simplicity, flexibility, privileges, recognition, and convenience. Furthering 
its commitment to enhancing the guest journey, Shangri-La Circle will launch 
its new 'Circle the Sixth' Members Day initiative, giving members even more 
ways to live the good life with Shangri-La.

Built on the idea that life is meant to be fun, limitless, exciting, and full 
of possibilities, the innovative new Shangri-La Circle programme curates 
exclusive experiences and offers unprecedented flexibility across the brand's 
portfolio of hotels, restaurants and bars, wellness facilities, and family 
experiences. Members will enjoy exclusive rates and deals, enhanced benefits, 
and a simplified process for earning and redeeming Shangri-La Circle Points 
while staying, dining, and shopping with Shangri-La. The platform will also 
celebrate members' personal journeys through unparalleled insider and backstage 
access and curated personalised experiences.

Shangri-La Circle comprises four membership tiers, including Polaris, a new, 
invitation-only membership tier offering the highest level of personalised 
privileges. Benefits include unrestricted access to Shangri-La facilities 
worldwide—even without staying overnight—a dedicated global Polaris concierge, 
Polaris Discovery experiences, and Diamond status gifting to share memorable 
experiences with loved ones.

Members also have access to the new Shangri-La Circle App, where they can plan 
a getaway, reserve a table, or shop for merchandise on the Shangri-La Boutique. 
Through the app, members can also manage their account in one convenient place, 
and decide whether to use cash or points—or a combination of both—for bookings.

With the June launch of 'Circle the Sixth,' Shangri-La Circle offers members 
even more exclusive experiences with limited-time monthly offers. Starting from 
6 June, the Members Day will see the release of new offers that will only be 
available for 48 hours each month, starting at 9am (Hong Kong Time) on the 6th 
and ending at 9am (Hong Kong Time) on the 8th. The special offers will be 
curated by the Shangri-La Circle team to offer exciting new ways to live the 
good life.

For the inaugural Members Day, Shangri-La Circle will debut more than 20 
staycation packages bundled with curated dining and wellness experiences that 
allow guests to personalise their Shangri-La journeys. Shangri-La Circle 
members will be rewarded with six times the Points when they book these special 
offers through the dedicated Members Day website or Shangri-La Circle Mobile 
App. In addition, Shangri-La Circle members in Hong Kong, Singapore, Kuala 
Lumpur and Taipei will receive six times the Points when they shop the 
Shangri-La Boutique during the 48-hour Members Day period.

New members will earn 300 Bonus Points with their first Shangri-La Circle 
experience, and up to 1,500 additional Bonus Points with continued spending 
through 31 July 2022. These Points can then be used for their next celebratory 
dining experience, weekend getaway, or wellness escape.

With the launch of the new Shangri-La Circle platform and its 'Circle the 
Sixth' Members Day initiative, Shangri-La is continuing to pioneer new horizons 
in hospitality.

For more info: https://www.shangri-la.com/en/corporate/shangrilacircle/

A selection of images can be downloaded via this link.

Media Contact:

Shangri-La Group Corporate Communications: corpcomms@shangri-la.com

SOURCE  Shangri-La Group