Country for PR: United States
Contributor: PR Newswire New York
Thursday, June 02 2022 - 22:00
AsiaNet
PREMIUM BABY BRAND RASCAL + FRIENDS PARTNERS WITH MOONBUG ENTERTAINMENT FOR SPECIAL EDITION COCOMELON DIAPER LINE
LOS ANGELES, June 2, 2022 /PRNewswire-AsiaNet/ --

-- CoComelon Branded Premium Diapers will be Available Across Ten Markets 
including the U.S., U.K., Ireland, Canada, Australia, and New Zealand

Rascal + Friends ( 
https://c212.net/c/link/?t=0&l=en&o=3555686-1&h=3545222040&u=https%3A%2F%2Fwww.rascalandfriends.com%2F&a=Rascal+%2B+Friends 
) announces a special licensing and merchandising agreement with Moonbug 
Entertainment Ltd. ( 
https://c212.net/c/link/?t=0&l=en&o=3555686-1&h=2752883592&u=https%3A%2F%2Fwww.moonbug.com%2F&a=Moonbug+Entertainment+Ltd. 
), featuring a new premium CoComelon branded diaper and training pants line 
available across ten different markets. The deal is confirmed for four years, 
with the product set to hit shelves starting June 2022. The new CoComelon line 
will be available in major retailers like Walmart, Tesco, Coles, Lazada, and 
Foodstuffs.

Photo - https://mma.prnewswire.com/media/1831426/Rascal_Friends_Cocomelon.jpg

Now, families will be able to engage with CoComelon beyond the screen, with 
their favorite characters helping to make change-time and potty training 
easier. Rascal + Friends premium diapers and training pants are made to move in 
and power through the night with 12-hour leak protection, with feather-soft 
materials and a high stretchy waistband.

"Rascal + Friends was the brainchild of a mom who wanted to provide other 
parents with a diaper that did it all - was affordable, safe on skin and 
performed exceptionally. In the past year, we have become the most-liked diaper 
on TikTok and partnering with the most-watched kids' brand on YouTube will help 
us bring our premium diapers and training pants to more families around the 
world," said Amelia Watson, Global Marketing Manager at Rascal + Friends. 
"We're thrilled to be launching a limited edition collection, combining our 
award-winning products with CoComelon's beloved characters to make change-time 
easier for parents and more fun for little ones." 

"Moonbug is passionate about connecting with families across the globe and we 
are always looking for more ways for families to engage with their favorite 
characters beyond the screen," said Ryan Gorman, Head of Global Retail & 
Consumer Product Marketing at Moonbug Entertainment. "We could not think of a 
better partner than Rascal + Friends to launch the very first CoComelon branded 
premium diapers providing parents with the products that will help them make 
change-time easier, whilst ensuring their little ones are kept comfortable and 
happy."

CoComelon is the #1 most-watched kids brand on YouTube globally, generating 
over 3.3 billion average monthly views and has over 135 million YouTube 
subscribers. The brand has become an influential leader on major streaming 
platforms like Amazon, Spotify, Apple Music, Roku, Netflix and more.

For more information about Rascal + Friends, please visit 
www.rascalandfriends.com.

For more information on Moonbug, visit www.moonbug.com.

Rascal + Friends
Rascal + Friends is an international award-winning diaper brand. Founded in New 
Zealand by a mother that envisioned a diaper that checked all the boxes: 
premium yet affordable, exceptional performance and gentle enough for a baby's 
sensitive skin with no nasties – no latex, lotions or fragrance. Our range of 
premium diapers, training pants and sensitive wipes are available in over 20 
countries around the world. Rascal + Friends is available in major retailers 
like Walmart, Tesco, Coles, Lazada, New World and Pak'nSave.

About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company behind 
some of the most popular kids' titles in the world. Moonbug's line-up includes 
global sensations CoComelon, Blippi, Little Baby Bum, Little Angel, My Magic 
Pet Morphle, Supa Strikas, Go Buster, Playtime with Twinkle, Gecko's Garage, 
ARPO and many more.

Moonbug's shows are on more than 150 platforms globally, including YouTube, 
Netflix, Amazon Prime Video, Sky, Super RTL, BBC iPlayer, HBO Max, Tencent, 
Youku and Roku. The company's portfolio currently stands at 29 IPs and its 
content is available in 32 languages.

Moonbug is part of Candle Media, an independent, creator-friendly home for 
cutting-edge, high-quality, category-defining brands and franchises. By 
bringing together elite talent operating at the intersection of content, 
community, and commerce, it helps to position leading entertainment businesses 
for accelerated, sustainable growth in the current market and beyond. Candle is 
run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin 
Mayer and Tom Staggs, and backed by investment capital from funds managed by 
Blackstone's flagship private equity business.

Contact: Nicole Daley, Nicole@daleypr.com 

SOURCE Rascal + Friends