- Leading automotive company implements Syncron Price(TM) to drive more 
efficient price management operations and further price optimization to 
maximize consolidated sales and profit.

Syncron, the largest privately-owned global leader in intelligent Service 
Lifecycle Management SaaS solutions, announced today that Mitsubishi Motors 
Corporation (MMC), has selected Syncron Price(TM) as the underlying technology 
to support its service parts pricing strategy.

Logo - https://mma.prnewswire.com/media/1832423/Syncron_Logo.jpg

The importance of the aftermarket business is widely recognized for its direct 
link to high profitability and customer satisfaction as consumer behavior 
shifts from sell-out to subscription models and from products to services.

Similar changes are also occurring in the manufacturing industry, which is 
being affected by changing consumption styles and evolving technologies, such 
as the early termination of component production due to shorter life cycles and 
the emergence of new types of digital components related to digitization. 
Against this backdrop, the task of forecasting the volume of demand and 
optimizing the appropriate price is becoming increasingly difficult. There are 
still many companies using manual entry in Excel or relying on intuition and 
experience, resulting in a growing gap between issues that require resolution 
and the current business environment.

To establish more efficient and accurate pricing operations, MMC sought out a 
solution that can be used as a base system for pricing management operations 
for some time.

"After comparing functions based on our requirements, we decided to go with 
Syncron, which has the highest reputation as a solution vendor, has a wide 
range of activities in Japan, and offers the best support," said Mr. Tsuyoshi 
Sasaki, Manager of IT project promotion, Global IT Division, Mitsubishi Motor 
Corporation. "Syncron is the best solution for us. Additionally, we appreciate 
that we now have a solution that will evolve as a product in the future."

Syncron Price is a cutting-edge aftermarket pricing solution that leverages 
real-time market conditions, input costs, and competitive perspectives to help 
manufacturers improve productivity, reduce costs, and free valuable time to 
focus on handling and monitoring non-standard, complex situations.

"As one of the world's largest, most trusted automotive manufacturers, 
Mitsubishi faces an especially complex aftermarket pricing management 
landscape. So many SKUs, so many variables to consider as they work to 
simultaneously delight customers while protecting their margins," said 
Anneliese Schulz, chief sales officer, Syncron. "Fortunately, Syncron was 
designed to transform manufacturers' most complex aftermarket challenges into 
competitive differentiators. We couldn't be more honored to partner with a 
globally respected brand like Mitsubishi to supercharge their customer 
satisfaction and pricing strategy - both in the short and long-term."

To learn more about Syncron Price, www.syncron.com/price.

About Mitsubishi Motors Corporation

Mitsubishi Motors Corporation (TSE: 7211) —a member of the Alliance with 
Renault and Nissan—, is a global automobile company based in Tokyo, Japan, 
which has more than 30,000 employees and a global footprint with production 
facilities in Japan, Thailand, Indonesia, mainland China, the Philippines, Viet 
Nam and Russia. Mitsubishi Motors has a competitive edge in SUVs, pickup trucks 
and plug-in hybrid electric vehicles, and appeals to ambitious drivers willing 
to challenge convention and embrace innovation. Since the production of our 
first vehicle more than a century ago, Mitsubishi Motors has been a leader in 
electrification—launched the i-MiEV –the world's first mass-produced electric 
vehicle in 2009, followed by the Outlander PHEV –the world's first plug-in 
hybrid electric SUV in 2013. The company announced a three-year business plan 
in July 2020 to introduce more competitive and cutting-edge models, including 
the Eclipse Cross (PHEV model), the all-new Outlander and the all-new 
Triton/L200.
For more information on Mitsubishi Motors, please visit the company's website 
at https://www.mitsubishi-motors.com/en/

About Syncron

Syncron empowers leading manufacturers and distributors to capitalize on the 
world's new service economy. We improve aftermarket business profitability, 
optimize working capital, increase customer loyalty, and enable our customer's 
ability to transition successfully to future service-driven business models. 
With our industry-leading investments in AI and ML, Syncron offers the first, 
innovative, customer-endorsed, and complete end-to-end intelligent Service 
Lifecycle Management (SLM) solution portfolio. Syncron's offer encompasses 
leadership solutions such as: service parts inventory, price, equipment uptime, 
warranty, service contract, and field service management. Delivered on 
Syncron's Connected Service Experience (CSX) cloud platform, our solutions 
offer our customers competitive differentiation through exceptional aftermarket 
service experiences, while simultaneously driving significant revenue and 
profit improvements into a manufacturers or distributor's business. The world's 
top brands trust Syncron, making it the largest privately-owned global leader 
in intelligent SLM SaaS solutions. For more information, visit syncron.com ( 
https://c212.net/c/link/?t=0&l=en&o=3557152-1&h=3785691867&u=https%3A%2F%2Fwww.syncron.com%2F&a=syncron.com 
).

SOURCE  Syncron

CONTACT: Robyn Ware, Global PR Manager, Syncron, robyn.ware@syncron.com