Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, June 08 2022 - 11:00
AsiaNet
Smartfren and Mobileum Sign Multi-Year Agreement to Enhacne Customer Experience and Personalized Product Development
CUPERTINO, Calif., June 8, 2022 /PRNewswire-AsiaNet/--

Deep Network Analytics and Applied Machine Learning Provides Intelligence 
Related to Network for Improving Customer Experience

Mobileum Inc. ("Mobileum"), a leading global provider of analytics solutions 
for roaming and network services, security, risk management, testing, and 
monitoring, today announced it has entered into a multi-year partnership with 
PT Smartfren Telecom Tbk ("Smartfren"), a leading progressive mobile operator 
in Indonesia. The new contract delivers Mobileum's digital insights and network 
analytics which will allow Smartfren to strengthen and enhance Customer 
experience and personalized product development as well as improve service 
quality and performance for its over 33 million subscribers in Indonesia.

Smartfren will leverage Mobileum's recently acquired Niometrics' Deep Network 
Analytics (DNA) software to derive insights from the volumes of user data 
traversing its network. Integrating with Smarfren's existing data core network 
and its data-warehouse the solution identifies multi-dimensional data 
attributes, uncovering how the network responds to specific usage demands, 
providing Smartfren with trends into the application experience and overall 
device performance in the network.

To cater to growing demand for video streaming in Indonesia, Smartfren will 
also use Mobileum's Video Streaming Analytics (VSA) solution to deliver high 
quality online video experiences to its customers. VSA uses advanced machine 
learning algorithms to determine performance and experience metrics, such as 
poor resolution or high buffering times, and gives Smartfren the capability to 
quantify, assess, and improve the quality of video streams delivered throughout 
its network.

This partnership reaffirms Smartfren's commitment as Indonesia's leading 
telecoms provider to continuously invest in emerging technologies and offer an 
exceptional quality of service to its customers.

Commenting on the partnership between Smartfren and Mobileum, Sandeep Mishra, 
CEO of Sinarmas Cognitive and Big Data, said: "Smartfren is excited to leverage 
Mobileum's deep network analytics towards better product offerings and improved 
experience to our customers. The insights from the solution will help us drive 
both performance and experience improvements across all customer segments.

Commenting on the partnership, Sam Lau, Senior Vice President of Global Sales, 
Analytics and Engagement of Mobileum, said: "We are very pleased with the 
opportunity to collaborate with Smartfren in its pursuit of excellence for 
complex digital networks. Being the leading progressive mobile operator in 
Indonesia, the company gives Mobileum the privilege to stretch our network 
analytics technology into the territory of ground-breaking scalability. We are 
confident that our analytics solutions will serve Smartfren well in its pursuit 
of service excellence."

About Smartfren 
PT Smartfren Telecom Tbk (IDX: FREN) is one of the telecommunications service 
providers in Indonesia. In 2015, Smartfren innovated by launching the first 
commercial 4G LTE Advanced service in Indonesia, and in early 2016, Smartfren 
again made history as a telecommunications company in Indonesia that provides 
Voice over LTE (VoLTE) services commercially. In 2017, Smartfren confirmed its 
position as a leading telecommunications operator service provider in providing 
4G-based telecommunications services and made Smartfren the only operator 
operating on a fully 4G network. In 2019, Smartfren successfully carried out a 
5G trial which was carried out in Jakarta and this year, Smartfren became the 
first operator in Indonesia to present eSIM innovation. With the eSIM 
innovation, Smartfren gives its customers the advantage to access the Smartfren 
network to their communication devices without using a physical SIM card. eSIM 
stores phone numbers, subscription packages, network configurations that allow 
your device to connect to Smartfren. Now, with a wide network coverage area, 
through around 42,000 4G BTS spread across 220 cities throughout Indonesia, 
Smartfren has been asked to become the official telco partner for well-known 
global smartphone brands, such as Samsung. For internet service packages, 
Smartfren is currently establishing itself as a telecommunications operator 
that provides a variety of starter packs and internet package services. 
Smartfren has a Starter Card and Smartfren GOKIL MAX, Unlimited, Quota Nonstop, 
and 1ON+ internet packages. In addition to offering a variety of data and voice 
products and services, Smartfren also provides corporate business solutions, 
for business solutions for institutions and corporations in Indonesia. For more 
information, please visit www.smartfren.com

About Mobileum Inc. 
Mobileum is a leading provider of Telecom analytics solutions for roaming, core 
network, security, risk management, domestic and international connectivity 
testing, and customer intelligence. More than 1,000 customers rely on its 
Active Intelligence platform, which provides advanced analytics solutions, 
allowing customers to connect deep network and operational intelligence with 
real-time actions that increase revenue, improve customer experience, and 
reduce costs.  Headquartered in Silicon Valley, Mobileum has global offices in 
Australia, United Arab Emirates, Germany, Greece, India, Indonesia, Portugal, 
Singapore, and UK.

Learn more in https://www.mobileum.com/  and follow @MobileumInc on Twitter 

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Source: Mobileum
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