Country for PR: United States
Contributor: PR Newswire New York
Tuesday, June 07 2022 - 23:34
AsiaNet
ANGEL'S ENVY(R) Unveils $8.2 Million Brand Home Expansion and first Virtual Distillery in Decentraland
LOUISVILLE, Ky., June 8, 2022 /PRNewswire-AsiaNet/ --

- The $8.2 million Brand Home expansion adds 13,000 square feet and doubles 
annual guest capacity at ANGEL'S ENVY's distillery in Louisville, Kentucky, U.S.

- From June 14, National Bourbon Day, through June 20, fans can visit the 
ANGEL'S ENVY Meta Distillery virtual pop-up for a gamified bourbon-making 
experience, interactive cocktail quest, POAP token, NFT wearable giveaways and 
more

ANGEL'S ENVY(R) ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=175999432&u=https%3A%2F%2Fwww.angelsenvy.com%2F&a=ANGEL%27S+ENVY 
), the Kentucky-based craft distiller that produces finished whiskeys, today 
unveiled its completed $8.2 million Brand Home expansion at 500 E. Main St. in 
Louisville, Kentucky, U.S. The expansion, which adds 13,000 square feet to the 
facility, will allow ANGEL'S ENVY to welcome an additional 64,000 visitors each 
year, doubling annual guest capacity. To celebrate, ANGEL'S ENVY, the 
super-premium whiskey owned by Bacardi Limited ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=3201531166&u=https%3A%2F%2Fwww.bacardilimited.com%2F&a=%C2%A0Limited 
), is inviting fans to plan an in-person visit ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=194894597&u=https%3A%2F%2Fwww.angelsenvy.com%2Fdistillery%2Fvisit&a=in-person+visit 
) or experience the Brand Home virtually via the ANGEL'S ENVY Meta Distillery ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=3381718656&u=https%3A%2F%2Fwww.angelsenvy.com%2Fcampaigns%2FAngelsEnvyinDecentraland22us&a=ANGEL%27S+ENVY+Meta+Distillery 
), the first-ever distillery experience in Decentraland. The ANGEL'S ENVY Meta 
Distillery – which includes a gamified and educational distillery production 
tour and bourbon-making experience, interactive cocktail challenge, Proof of 
Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways 
and more – will launch in Decentraland on June 14, National Bourbon Day, and 
remain open through June 20.

Photo - 
https://mma.prnewswire.com/media/1833974/Meta_Distillery_in_Decentraland.jpg
Photo - https://mma.prnewswire.com/media/1833975/Brand_Home.jpg
Photo - 
https://mma.prnewswire.com/media/1834449/AE_BrandHome_LincolnTastingRoom1_Compressed.jpg

Logo - https://mma.prnewswire.com/media/558903/Angels_Envy_Logo.jpg 

"ANGEL'S ENVY has seen significant growth over the past several years, and that 
will only be amplified with our Brand Home expansion as we can now better meet 
the incredible demand from visitors who want to tour our facilities and 
experience our distillery. We're proud to be part of such a strong community in 
Louisville and will continue to invest in our hometown," said Gigi DaDan, 
ANGEL'S ENVY General Manager. "We're thrilled to launch the ANGEL'S ENVY Meta 
Distillery on National Bourbon Day and look forward to engaging and celebrating 
bourbon with new audiences from all over the world through the virtual 
experience."

The expansion to the ANGEL'S ENVY Brand Home will create approximately 20 new 
jobs in Louisville and includes new spaces and experiences for guests, such as: 
a larger retail area, five new tasting rooms, an additional bar space, an event 
space and full catering kitchen and a designated room for ANGEL'S ENVY's 
"Bottle Your Own" experience, which will now offer guests the chance to fill 
their own bottles of a distillery-exclusive Single Barrel offering. ANGEL'S 
ENVY worked with Joseph & Joseph, Contagious and Sullivan & Cozart on the 
design and build for the expansion; construction began in late 2020. Visitors 
can now learn more about distillery experiences, book tours and inquire about 
private events at angelsenvy.com/distillery ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=1169280878&u=http%3A%2F%2Fangelsenvy.com%2Fdistillery&a=angelsenvy.com%2Fdistillery 
).

With the launch of the ANGEL'S ENVY Meta Distillery, the super-premium bourbon 
brand becomes the first in the Bacardi portfolio of brands to create a Brand 
Home in the metaverse. Users (age 21+) are taken on a series of gamified 
experiences such as a mash bill challenge, cask personalization in the 
barreling room and an ingredient quest to create cocktails. In addition, users 
have the opportunity to plant virtual white oak trees around the distillery, 
correlating to trees planted in real life through ANGEL'S ENVY's "Toast the 
Trees" initiative – a program created in 2014 to raise awareness about the 
importance of a healthy white oak tree population to preserve the future of 
bourbon. ANGEL'S ENVY partnered with Terrazero Technologies Inc. ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=2753487062&u=https%3A%2F%2Fterrazero.com%2F&a=Terrazero+Technologies+Inc. 
), a metaverse products and services technology firm and experience development 
studio, to create the ANGEL'S ENVY Meta Distillery.

"We are excited to welcome the first distillery in Decentraland with the 
ANGEL'S ENVY Meta Distillery," said Adam de Cata, Head of Partnerships for 
Decentraland Foundation. "As we have seen over the past several months, people 
want to engage in the metaverse with activities and goods that they can relate 
to from this reality. The ANGEL'S ENVY Meta Distillery creates a new way for 
people to engage and celebrate in the metaverse."

Throughout the experience, which is easily accessible for first-time or 
established users of Decentraland, users will earn virtual badges, a POAP token 
and free customized NFT wearables. Users within the U.S. will be able to 
purchase physical items from the ANGEL'S ENVY web shop and a metaverse cocktail 
delivered to their door via Cocktail Courier ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=2433758770&u=https%3A%2F%2Fwww.cocktailcourier.com%2Fcocktail%2Fangels-envy-henderson-old-fashioned%2F&a=Cocktail+Courier 
). They can also enter to win an ANGEL'S ENVY mixology kit. More information 
about how to access and engage with the experience can be found here.

About ANGEL'S ENVY

ANGEL'S ENVY is a Louisville, Kentucky-based craft distiller that produces 
finished whiskeys. Co-founded in 2010 by the late Master Distiller Lincoln 
Henderson and his son Wes Henderson, it began as a passion project that 
combined their family's deep-rooted passion for and knowledge of the industry 
with an innovative outlook on bourbon making and finishing. Today, the ANGEL'S 
ENVY team continues to produce its award-winning core offerings – a Kentucky 
Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in 
Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its Brand Home, the first full-production 
whiskey distillery in downtown Louisville, in 2016. In June 2022, ANGEL'S ENVY 
completed an $8.2 million expansion to its Brand Home, doubling annual guest 
capacity. The ANGEL'S ENVY distillery is located at 500 East Main Street.

ANGEL'S ENVY is available in all 50 U.S. states and several international 
markets, and it is produced by Louisville Distilling Company, a subsidiary of 
Bacardi Limited.

For more information, please visit us at www.angelsenvy.com, or on:

Facebook: facebook.com/AngelsEnvyBourbon ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=2613082083&u=http%3A%2F%2Fwww.facebook.com%2FAngelsEnvyBourbon&a=facebook.com%2FAngelsEnvyBourbon 
) or facebook.com/TourAngelsEnvy ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=273951050&u=http%3A%2F%2Fwww.facebook.com%2FTourAngelsEnvy&a=facebook.com%2FTourAngelsEnvy 
)

Twitter: @angels_envy ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=2962181222&u=https%3A%2F%2Ftwitter.com%2Fangels_envy&a=%40angels_envy 
)

Instagram: @angelsenvy ( 
https://c212.net/c/link/?t=0&l=en&o=3559281-1&h=866325792&u=https%3A%2F%2Fwww.instagram.com%2Fangelsenvy&a=%40angelsenvy 
)

ENJOY RESPONSIBLY.

(c)2022. Angel's Envy is a registered trademark. Bottled by Louisville 
Distilling Company, Louisville, KY. Kentucky Straight Bourbon Whiskey Finished 
in Port Wine Barrels – 43.3% Alc. By Vol.

SOURCE  ANGEL'S ENVY

CONTACT: Angel's Envy: Margaret Bridge, +1 570 854 9765, margaret@mojopsg.com