- Brand poised to harmonize market interests efficiently in accordance with 
ethical standards to fulfill the promise of advertising technology with 
uncompromising regard for consumers

Global adtech company, Smart AdServer [https://smartadserver.com], has 
re-launched its global presence in 14 countries under the new name, Equativ. 
This follows the company's acquisitions of DynAdmic and LiquidM, with the 
companies now consolidated under the Equativ brand. Equativ will capitalize on 
this unified expertise to fulfil the promise of advertising technology; 
offering a comprehensive and vertically integrated advertising and monetization 
solution to both supply- and demand-side clients.

The Equativ name reinforces the equal way in which the company treats clients; 
promoting openness, fairness, and accountability within the industry. Equativ 
facilitates direct interaction between buyers and sellers while offering a less 
complex, more transparent, and efficient advertising journey that benefits the 
entire value chain.

Founded in 2006 within a digital media publisher, Smart became independent in 
2015 and has flourished as a global, highly profitable business with 3-fold net 
revenue growth over the past 3 years from EUR31m in 2019 to EUR100m expected in 
2022. The company now operates in 14 countries with close to 500 employees in 
fully integrated teams collaborating hand-in-hand to provide clients access to 
best-in-class technologies, expertise, and market opportunities.

The continued growth coincides with the company's vertical integration strategy 
- moving from a supply-oriented platform to a comprehensive, global solution 
with the development of its demand and CTV offerings. Equativ remains committed 
to supporting the open web by offering the digital advertising ecosystem a 
scaled, independent alternative to monopolistic walled-garden platforms.

"The Equativ brand represents the true integration of our teams under a single 
unified entity," said Arnaud Creput, Equativ's CEO. "This evolution answers the 
open web's need for an efficient marketplace where both supply and demand 
coexist and interact end to end on our platform while respecting the consumer. 
We provide the industry with a complete range of tools and expertise to take 
back control of their advertising activities while ensuring transparency, 
privacy, first party data activation, better reporting, performance and cost 
efficiency. That's been the promise of advertising technology from the early 
days. Equativ is dedicated to fulfilling that promise."

About Equativ

Equativ is the new single name for Smart AdServer, DynAdmic and LiquidM — three 
proven innovators in advertising technology. The vertically integrated company 
provides brand and privacy-safe solutions that empower its clients to achieve 
maximum impact while respecting the rights of consumers. The union combines 
client expertise and engineering excellence to serve the interests of both the 
supply-side and demand-side with equal professionalism and technical 
sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of 
more than 450 in 20 offices. Equativ offers the market its own independent ad 
server, SSP, buyer tools, and media services to fulfill the promise of 
advertising technology.

Learn more at Equativ.com [https://equativ.com].

Photo - https://mma.prnewswire.com/media/1835377/Equativ.jpg

Source: Smart AdServer