Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 08 2022 - 21:26
AsiaNet
Imagine a World Free of Plastic: Corona Cleans Up Beaches Around the World
LONDON, June 8, 2022 /PRNewswire-AsiaNet/ --

-- Corona creates a powerful global visual made from plastic diverted from our 
oceans

Today on World Oceans Day, Corona, an AB InBev global brand, brings its 
industry-leading net zero plastic footprint* standing to life with an arresting 
visual installation. The brand unveiled a written letter created from ocean 
bound plastic with the unifying message, "Imagine a World Free of Plastic" to 
illustrate the global scale of the ongoing environmental crisis. The plastic 
used in the exhibit is made from materials pulled from global beach clean-ups 
conducted by Corona and its partners.

Video - https://www.youtube.com/watch?v=VhBqJAZCVmw
Photo - https://mma.prnewswire.com/media/1835335/World_Oceans_Day.jpg
Logo - https://mma.prnewswire.com/media/1835359/Corona_Logo.jpg

The installation calls attention to the 300 million tons of plastic that enter 
our oceans every year and make up over 80% of all marine debris.** (IUCN, 
2021). The following markets recreated the Mexico plastic letter with ocean 
plastic from their local waterways/oceans: Brazil, Chile, Dominican Republic, 
Germany, Canary Islands, Italy and Puerto Rico.

"World Oceans Day is an opportunity to reflect and understand the human impact 
on vital natural resources. With Corona's long-standing history of protecting 
paradise, we needed to send an important message to the world," said Felipe 
Ambra, Global Corona Vice President. "We created this plastic letter 
installation to highlight that it's time for action, not just words. We must 
act urgently to continue to protect our oceans from daily plastic pollution, 
and we hope this visual inspires others to reevaluate the role and impact they 
can have."

In addition to the plastic letter, Corona has made significant strides to 
combat marine plastic pollution in innovative new ways. For Global Recycling 
Day this year, Corona hosted the first ever Global Fishing Tournament in China, 
Brazil, Israel, South Africa, Colombia and Mexico that removed nearly 10 tons 
of plastic debris from the ocean and supported local fishing communities. In 
Germany, Corona created a clever returnable crate program that utilizes over 
90% of recycled plastic to avoid producing virgin plastic. To date, Corona has 
conducted over 1,400 clean-ups, engaged over 68,000 volunteers, and collected 
plastic waste from more than 44 million square meters of beach.

"What's important to note is that the plastic we recovered is not local to 
Mexico. It's plastic that comes from all over the world and ends up on beaches 
everywhere through ocean currents," said Mercedes Guzman, founder of Lamerced( 
https://c212.net/c/link/?t=0&l=en&o=3561139-1&h=1785701957&u=https%3A%2F%2Fwww.facebook.com%2Flamercedrecreativa1%2F&a=Lamerced 
), Corona's beach clean up and recycling partner for the Mexico plastic letter. 
"Although our work in the field is very difficult, it's fulfilling to send the 
message that even though it's not my plastic, it's my shared world to protect."

With the plastic beach letter, Corona continues to support its industry-leading 
position as the first global beverage brand to achieve a net-zero plastic 
footprint in 2021. This initiative is part of the brand's ongoing efforts to 
recover more plastic from the environment than it releases. Watch how the World 
Oceans Day plastic letter came to life through Wieden+Kennedy's short film( 
https://c212.net/c/link/?t=0&l=en&o=3561139-1&h=1965266464&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DVhBqJAZCVmw%26feature%3Dyoutu.be&a=short+ 
).

Visit www.protectparadise.com to learn more about Corona's sustainability 
initiatives around plastic pollution.

*AB InBev's 2021 Environmental, Social & Governance. Report. Retrieved from 
https://www.ab-inbev.com/assets/pdfs/ABINBEV_ESG_2021_Final.pdf - page 37.

**International Union for Conservation of Nature: IUCN (2021, November). Issues 
Brief: Marine Plastic Pollution. Retrieved from 
https://www.iucn.org/resources/issues-briefs/marine-plastic-pollution.

About Corona Global

Born in Mexico, Corona is the leading beer brand in the country, the most 
popular Mexican beer worldwide exported to more than 180 countries. Corona 
Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona 
is a pioneer in the beer industry by being the first to use a transparent 
bottle showcasing its purity and high quality to the world. The artwork found 
on the bottle is painted, highlighting our commitment to quality in our 
packaging and our Mexican heritage. No Corona is complete without the lime. 
Naturally adding character, flavor and refreshment, the lime ritual is an 
integral part of delivering an experience that is truly unique to Corona. The 
brand is synonymous with the beach and celebrates time outdoors. It invites 
people to pause, relax and enjoy the simple pleasures of life.

Corona has an ongoing commitment to reducing plastics. Since its partnership 
with Parley for the Oceans in 2017, they have exceeded its mission to protect 
100 islands before 2020, and continue to deploy consistent global clean-up 
efforts.


About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in 
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South 
Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the 
New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a 
future with more cheers. We are always looking to serve up new ways to meet 
life's moments, move our industry forward and make a meaningful impact in the 
world. We are committed to building great brands that stand the test of time 
and to brewing the best beers using the finest ingredients. Our diverse 
portfolio of well over 500 beer brands includes global brands Budweiser(R), 
Corona(R) and Stella Artois(R); multi-country brands Beck's(R), Hoegaarden(R), 
Leffe(R) and Michelob ULTRA(R); and local champions such as Aguila(R), 
Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R), Castle Lite(R), 
Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R), Quilmes(R), Victoria(R), 
Sedrin(R), and Skol(R). Our brewing heritage dates back more than 600 years, 
spanning continents and generations. From our European roots at the Den Hoorn 
brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co 
brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa 
during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. 
Geographically diversified with a balanced exposure to developed and developing 
markets, we leverage the collective strengths of approximately 169,000 
colleagues based in nearly 50 countries worldwide. For 2021, AB InBev's 
reported revenue was 54.3 billion USD (excluding JVs and associates).

SOURCE: Corona

CONTACT: Media: Jeannie Houchins, RD, Tel: +1 917.374.7535, E-mail: 
media.relations@ab-inbev.com; or Faith Yi, Tel: +1 206.226.0859, E-mail: 
coronaglobal@allisonpr.com
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