- Official Launch Set for July 22, 2022; Prelaunch Service to Start on June 11 - Herbal Square Ltd., headquartered in Yokohama, Kanagawa Prefecture, will officially launch "HerbaromaTrade" -- online B2B marketplace dedicated to herbal and aromatherapy products -- on July 22 (Fri.), 2022. Prior to the official launch, a prelaunch service will start on June 11 (Sat.), allowing those making advanced registrations as paid members to get a three-month free trial. In light of growing health consciousness since the early 2000s, the number of people interested in herb and aroma and adopting those products in their meals and lifestyles has been on the rise. In addition, the coronavirus pandemic since 2020 has caused a spike in the number of people with long stay-home hours who want to improve the quality of their lives around the world, and the trend is accelerating. Furthermore, the impact of global warming has prompted people around the world to pursue environmentally friendly food, boosting the numbers of vegans and vegetarians and increasing demand for herbs and other plants. Meanwhile, such market growth is triggering intensified competition for companies selling herbal and aromatherapy products, making it important for them to offer differentiated products to enjoy continued customer support. HerbaromaTrade will contribute to brand differentiation by expanding international business opportunities for suppliers and increasing purchasing options for buyers through the online global B2B marketplace dedicated to herbal and aromatherapy products. By offering this service, HerbaromaTrade aims to globally expand cross-cultural and commercial exchanges of unlimited ways to enjoy herbal and aromatherapy products. - HerbaromaTrade Introduction Video: https://videos.kyodonewsprwire.jp/prwfile/release/M107186/202206072231/_prw_PM1fl_4mHMBtmH.mp4 - HerbaromaTrade official website: https://herbaroma-trade.com/ Prelaunch date: June 11 (Sat.), 2022 Official launch date: July 22 (Fri.), 2022 - Key Features of HerbaromaTrade 1. Offer of online global B2B marketplace dedicated to herbal and aromatherapy products 2. Basic function is available for free of charge. Paid members are eligible for upgraded functions (including showcasing more products and bookmarking favorite products, etc.). 3. Suppliers can showcase their products to global buyers. 4. Buyers can post requirements for desired products to global suppliers. Source: Herbal Square Ltd.