Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, June 09 2022 - 20:38
AsiaNet
HONOR Discusses Future of Mobile Imaging at Counterpoint Research Webinar
SHENZHEN, China, June 9, 2022 /PRNewswire-AsiaNet/ --

-Elevating smartphone camera imaging quality to levels that can even rival what 
some DSLR cameras offer-

HONOR, a global technology brand, today shared insights from the perspective of 
an industry leader at a Counterpoint Research event. Titled "Smartphone Imaging 
Trends: New Directions Capturing Magic Moments", the webinar invited HONOR to 
discuss its leading role in delivering cutting-edge smartphone imaging 
solutions and the prevailing trends that are directing the future of smartphone 
cameras.

"Smartphone photography is not just about hardware or software. At HONOR, we 
excel in leveraging fusion computational photography and multiple cameras to 
achieve what we call 'all for one and one for all' synergy, elevating 
smartphone camera imaging quality to levels that can even rival what some DSLR 
cameras offer," said Dr. Weilong Hou, Technical Expert, HONOR Imaging. "The 
HONOR Magic4 Series exemplifies the work of our R&D team, featuring the HONOR 
Image Engine that not only enables users to harness the full capabilities every 
camera equipped on an HONOR smartphone, but also makes incredible image quality 
accessible to everyday users."

The webinar was moderated by Peter Ricardson, Vice President of Research, 
Counterpoint Research, with a panel of industry veterans and subject experts in 
attendance, including Dr. Hou; Hervé Macudzinski, Image Science Director, 
DXOMARK; Judd Heape, Vice President of Product Management, Qualcomm and Eugenio 
Recuenco, renowned professional photographer, film director and two-time Cannes 
Lion Award winner, who has also recently shot a film entirely on the HONOR 
Magic4 Pro. The event complements a Counterpoint Research whitepaper that is 
publishing today.

HONOR Image Engine: The Core of HONOR Smartphone Cameras

In his presentation, Dr. Hou introduced the HONOR Image Engine, HONOR's cutting 
edge camera solution that enables the hardware to work in unison with AI and 
algorithms to generate high quality visuals. Underpinning the camera 
experience, the solution helps users elevate simple camera captures to artistic 
renditions of their creative vision. As the latest HONOR flagship smartphones, 
HONOR Magic4 Pro and HONOR Magic4 Ultimate are a testament to the efficacy of 
the solution, with the latter scoring 146 on DXOMARK Overall Camera Score – the 
highest score ever given by the authoritative product evaluation organization.

Addressing user pain points around mobile photography and video capture, the 
two smartphones debuted with a wide range of cutting-edge features, including 
the ability to take high quality photos while capturing a video. Going forward, 
according to Dr. Hou, HONOR will continue striving to empower consumers to take 
great images anytime, anywhere through R&D, with a focus on achieving 
performance parity between mobile and dedicated cameras, improving image 
quality, and harnessing a wider array of sensors with more advanced software to 
comprehensively improve imaging outcomes.

Currently, all HONOR Magic Series and HONOR N Series smartphones are equipped 
with HONOR Image Engine, which works in the background to ensure better photo 
and video capturing results. 

Evaluating Smartphone Cameras

From the perspective of a trusted product evaluation expert, Macudzinski shared 
his views on the requirements for a great photograph – a photographer's skill 
to identify and frame the scene, the occurrence of a decisive moment to be 
captured with clarity, and the camera's capabilities to understand user's 
intention and modify images accordingly. For a smartphone camera to be regarded 
as exceptional, according to Macudzinski, it needs to support these features in 
the camera's default shooting mode. The expert illustrated his viewpoints with 
HONOR Magic4 Ultimate, which has remained the top of DXOMARK's smartphone 
camera rankings since its test report was published in March. Commending the 
HONOR flagship smartphone for its exceptional user experience, capture 
capability and AI processing, Macudzinski discussed key highlights from 
DXOMARK's report, focusing on HONOR Magic4 Ultimate zoom performance across 
various focal lengths and the fusion between hardware and software allowing the 
various camera lenses to work together and produce objectively better image 
quality.

Smartphone Photography from a Professional's Perspective

Renowned for his works as a photographer and film director, Recuenco recently 
shot his film Kaleidoscope entirely on HONOR Magic4 Pro. Recounting his 
experience during the presentation, Recuenco said filming with the HONOR 
smartphone felt familiar, as the array of professional features such as the 
powerful camera system and Magic-Log provided him with the creative freedom he 
enjoys with professional gear, but in a much more pocketable form factor. 
Recuenco, as one of the judges for the HONOR Magic Moments competition, also 
selected a few submissions from the year's contest and commented on the myriad 
possibilities today's smartphone cameras have enabled for people to be more 
expressive on their captures than ever before.

Technological Integration

Representing Qualcomm, Heape shared insights into the collaboration that 
brought the HONOR Image Engine to life. The HONOR Magic4 Series took full 
advantage of the Qualcomm Snapdragon 8 Gen 1 Mobile Platform and the latest 
Qualcomm AI Engine for Ultra Fusion Photography, allowing images taken by 
different lenses and processed by multiple ISP to complement each other to 
achieve an improvement in image quality. The innovative algorithm HONOR 
developed fully released the RAW domain computational photography capabilities. 
With HONOR Image Engine's flexible frame work, while Qualcomm's ISP can support 
the high throughput of multi-threading and parallel processing, which leads to 
innovative functions and user experiences like "Advanced Photoshoot While Video 
Recording".

Complementary Counterpoint Research Whitepaper

The webinar is a complement to a new Counterpoint Research whitepaper which 
offers a holistic view on the wider industry trends with contributions from 
webinar panelists. The whitepaper is available for download on Counterpoint 
Research's website.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to 
becoming a global iconic technology brand and creating a new intelligent world 
for everyone through its powerful products and services. With an unwavering 
focus on R&D, it is committed to developing technology that empowers people 
around the globe to go beyond, giving them the freedom to achieve and do more. 
Offering a range of high-quality smartphones, tablets, laptops and wearables to 
suit every budget, HONOR's portfolio of innovative, premium and reliable 
products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.hihonor.com or email 
newsroom@hihonor.com

http://community.hihonor.com/
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https://twitter.com/Honorglobal 
https://www.instagram.com/honorglobal/ 
http://www.youtube.com/c/HonorOfficial

SOURCE: HONOR

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