- VeChain Becomes First Official Layer 1 Blockchain Partner of UFC  

- VeChain to Receive Unprecedented Integration into UFC Assets

UFC(R), the world's premier mixed martial arts organization, and VeChain, the 
leading global sustainability-focused blockchain Foundation, today announced a 
first-of-its-kind long-term partnership that breaks marketing ground for both 
brands.

Photo - https://mma.prnewswire.com/media/1836799/VeChain_Partnership.jpg  

VeChain will become UFC's first-ever Official Layer 1 Blockchain Partner, 
providing the Foundation with an unprecedented level of integration into key 
UFC assets, ranging from live events, including broadcast features and in-arena 
promotion, to original content distributed through UFC's popular digital and 
social channels. Through UFC's far-reaching global footprint, VeChain will have 
meaningful brand visibility within an estimated 900 million TV households in 
175 countries that receive UFC's broadcasts.

VeChain is a pioneer of real-world blockchain applications, with international 
offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San 
Marino, and the United States. Strong developmental capabilities combined with 
the professional compliance guidance of strategic partners PwC and DNV has seen 
VeChain establish partnerships with leading enterprises including Walmart, 
Bayer, BMW Group, BYD Auto, LVMH and more.

The VeChainThor public blockchain is unique in that its technologies have been 
adopted commercially at enterprise and government level. Their technology has 
the power to radically transform the global economy by greatly enhancing data 
transparency and security while facilitating unprecedented collaboration using 
'trustless' data. In addition, VeChainThor is mainstreaming applications across 
industries ranging from sustainability, carbon management, supply chain & 
logistics, medicine, energy and others.

BRANDED INTEGRATIONS AND ENTITLEMENTS 

As UFC's first-ever Official Layer 1 Blockchain Partner, VeChain will receive 
one of the deepest integrations within premier UFC assets of any sponsor in UFC 
history.  First, VeChain will own UFC's official fighter rankings titleship, 
UFC Rankings Powered by VeChain. This unique and new integration offers VeChain 
incredible visibility across live broadcasts of UFC's biggest events-- its 
Pay-Per-Views-- as well as UFC digital and social channels.  The integration 
also provides VeChain with a strong association with one of the most important 
components of UFC matchmaking—the fighter rankings.

VeChain's prominence at UFC's live events will be reinforced with two 
additional high- visibility activations.  VeChain will have a branded presence 
inside UFC's world-famous Octagon(R) at all 42 UFC events annually and the 
10-event Dana White's Contender Series.  VeChain will also be promoted in-venue 
at all UFC events, highlighted by frequent, dynamic branding on UFC Fight Deck, 
the new pioneering LED decking displays that are positioned around the Octagon 
and enhance the spectacle of UFC events by incorporating thrilling lighting 
effects, graphics, animation, video, and more.

In addition, UFC and VeChain will collaborate on a variety of custom and 
original content featuring UFC talent and athletes that will be distributed 
across UFC's popular social media channels and digital platforms, reaching 
nearly 200 million followers worldwide.

Among other branded activations, UFC will also provide VeChain with unique 
access to UFC's state-of-the-art facilities, such as the Performance Institute 
and APEX, to develop once-in-a-lifetime corporate activities and events, and 
UFC and VeChain will partner to create VIP sweepstakes promotions for fans to 
attend UFC's biggest events.

UFC athletes will also benefit, as the agreement provides for an annual Brand 
Ambassador fund that will offer significant paid marketing opportunities to 
participating UFC athletes.

VeChain-branded assets will debut this Saturday, June 11, during UFC(R) 275: 
TEIXEIRA vs PROCHAZKA at the Singapore Indoor Stadium.  The event marks the 
first numbered UFC Pay-Per-View to be held in  Southeast Asia and also features 
the region's first UFC championship bouts, as UFC world light heavyweight 
champion Glover Teixeira takes on No. 2 Jiri Prochazka, and UFC world women's 
flyweight champion Valentina Shevchenko faces No. 5 Taila Santos.

About UFC(R)

UFC is the world's premier mixed martial arts organization (MMA), with more 
than 688 million fans and 198 million social media followers. The organization 
produces more than 40 live events annually in some of the most prestigious 
arenas around the world, while broadcasting to nearly 900 million TV households 
across more than 170 countries. UFC's athlete roster features the world's best 
MMA athletes representing more than 75 countries. The organization's digital 
offerings include UFC FIGHT PASS(R), one of the world's leading streaming 
services for combat sports. UFC is owned by global entertainment, sports and 
content company Endeavor, and is headquartered in Las Vegas, Nevada. For more 
information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, 
Snapchat, Instagram and TikTok: @UFC.

About VeChain

Launched in 2015 as a private consortium network, the VeChain Foundation went 
on to develop the VeChainThor public blockchain, an EVM compatible layer one 
smart contract platform adaptable to wide-ranging real-world needs. It has 
currently been deployed across supply chain, sustainability initiatives, carbon 
emission management, SDGs, the automotive sector, medicine, energy and more.

SOURCE  VeChain

Contacts: UFC, Chris.Bellitti at cbellitti@ufc.com; VeChain, 
fabio.konder@vechain.org