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Saturday, June 11 2022 - 01:57
AsiaNet
JetSynthesys announces Jetapult, the world's first I&O gaming startup, coming out of stealth with its first acquisition
PUNE, India, June 10, 2022 /PRNewswire-AsiaNet/ --

    Gaming startup Jetapult [ https://www.jetapult.me/ ], the first of its kind 
Invest & Operate (I&O) model for game studios in emerging markets, comes out of 
stealth with an acquisition of a game studio from India. Jetapult will focus on 
acquiring and scaling revenue-generating Indie game development studios across 
emerging markets like India, South-East Asia, Middle East, South America as 
well as Australia, and New Zealand to fill a dearth of long-term smart capital 
in the industry. Moreover, the start-up will create and grow an exciting roster 
of gaming companies commercially from a local market setting to an 
international perspective for scientific and sustainable scale.

    Jetapult will be led by Sharan Tulsiani, whose previous experience includes 
leading Gaming at Google Play Asia - India and ANZ markets, along with their 
renowned Indie Games Accelerator (IGA). Apart from Tulsiani, Jetapult's team 
also features Yash Baid and Mangesh Anaokar. While Yash was previously 
Principal and Head of Research at 3one4 Capital and Partner at 256 Network, 
Mangesh has extensive M&A and investments experience having led investments & 
portfolio management at Bennett, Coleman and Co. The team is further bolstered 
by veteran industry experts and advisors like Ryo Shima (ex-COO GREE), James 
Cho (ex- Blizzard, Bethesda, Zynga) along with Angelo Lobo, (Ex- Director, 
Zynga), Dennis Sullivan (Ex-Wargaming) and Hyunsu Bang (Ex-GREE).

    Speaking about the launch of Jetapult, Mr. Rajan Navani, VC and MD of 
JetSynthesys [ https://www.jetsynthesys.com/ ] said, "Over the years, we have 
seen the gaming industry pick up steam, and the road ahead looks brighter than 
ever. There are several talented gaming studios with great ideas who can truly 
scale themselves with the right mentorship and funding. Recognizing this market 
need, we decided to launch Jetapult on the back of JetSynthesys' very 
successful model of acquiring and rapidly scaling gaming studios using global 
expertise and world class partnerships. With the three-pronged approach of 
Acquire, Invest, Accelerate, Jetapult is all ready to come out of stealth now, 
having already made one crucial acquisition. Built on the Invest and Operate 
(I&O) model, we believe Jetapult will be a 'game'-changer in the industry. With 
an expert team that has a collective experience spanning decades, the start-up 
will strengthen Indian gaming's position on the global map further." 

    Sharan Tulsiani, CEO & Co-Founder, Jetapult said, "Building high grossing 
hits in the gaming industry are often misrepresented to be luck-based, 
coin-flip endeavours. This cannot be further from the truth. Making games is a 
passionately creative endeavour, but scaling them intrinsically is a scientific 
one.

    "This was a hypothesis taken on and solved for with tremendous success at 
the biggest distribution platform for gaming, Google Play Store. The systematic 
acceleration programs like the Google Global Indie Games Accelerator, and 
others that I created was a product of this sustainable scale challenge. Our 
key learning was that supporting genius designers in small studios requires a 
village of supplemental expertise across domains like game & economy design, 
product & engineering, user acquisition, etc. Witnessing the multi-fold 
successes coming out of these programs, I felt very motivated to scale these 
advisory frameworks that didn't reach enough in the vast but talented gaming 
industry. The Jetapult I&O model will democratise gaming expertise and open 
opportunities at scale by partnering with talented studios in emerging markets. 
Helping them implement foundational frameworks and scientific-decision making 
will catalyse the long-term growth of the studios, its teams, and revenues."

    Yash Baid, COO & Co-founder, Jetapult said, "Investment leaders are well 
aware of the stellar investment returns that game studios offer, which in fact 
even benefits from economic downturns, as was witnessed during Covid. However, 
there is a severe dearth of smart capital and meaningful support for these 
studios in the industry today. Jetapult is a product of years of working 
closely with game studio developers to identify their requirements and create 
access to smart & patient capital, scaled by partnering with marquee venture 
equity & debt investors. We are built to keep small gaming studios at the 
centre of our operational ethos and aim to grow them into generational 
companies out of emerging markets like India."

    Jetapult's key selection criteria for acquiring a gaming studio would be 
its growth-potential, presence of a strong team and revenue-generation along 
with a review of the games they make, genre they are following, and capacity of 
growth for  the team. The startup is in the process of bringing capital and top 
gaming industry leaders across free-to-play game design, product management, 
user acquisition, and analytics to its portfolio of gaming studios.

    About JetSynthesys:

    JetSynthesys [ https://www.jetsynthesys.com/ ] is a new age digital 
entertainment and technology company with a global foray in three key 
ecosystems – gaming and esports, digital entertainment, wellness and 
livelihoods. With millions of consumers across 180 countries, JetSynthesys 
builds world class products, platforms, and services in these three verticals, 
aiming to touch the lives of billions of consumers. Since its launch in 2014, 
under the leadership of Rajan Navani (Vice Chairman & Managing Director), 
JetSynthesys has built a powerful ecosystem of technology, talent, content, and 
distribution stacks, and is committed to delivering delightful moments to all 
stakeholders across multiple digital worlds, aptly titled the #Jetverse.

    The Pune-headquartered company is backed by industry biggies like Kris 
Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the multi-billion-dollar 
family offices of the promoters of Thermax, Triveni Group, Yohan.

    Poonawalla Group and DSP Group. With offices in Europe, UK, and US, 
JetSynthesys is a key player in India's digital landscape. Built on innovation 
and new-age culture, representing the new-age economy, JetSynthesys is working 
towards building a digital ecosystem for consumers, to be the one-stop solution 
for all their digital needs. It is perfectly poised to create success stories 
at scale through made in India apps with the best talent available globally, 
funded through Indian capital.

    JetSynthesys is part of the diversified JetLine Group of Companies, the 
roots of which originated in 1930s in Bangkok, Thailand with a presence in 
India since 1974. Established by the Late Kishinchand Navani in 1937, the 
growth in Thailand and South-East Asia over several decades has resulted in 
large scale manufacturing industries in textiles, packaging, electronics, and 
real estate development amongst others.
 
    Logo: https://mma.prnewswire.com/media/1837281/Jetapult_logo.jpg

    Logo: https://mma.prnewswire.com/media/1837282/JetSynthesys_New_Logo.jpg

    Source: JetSynthesys Private Limited
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