Country for PR: United States
Contributor: PR Newswire New York
Tuesday, June 14 2022 - 08:03
AsiaNet
New white paper from BoaCompra by PagSeguro points out that only 22% of the cards used in Latin America are internationally enabled
SÃO PAULO, June 14, 2022 /PRNewswire-AsiaNet/ --

--Data is from an exclusive study, which shows that most merchants interviewed 
in this region agree that being able to offer local payment options is a game 
changer

BoaCompra by PagSeguro, a fintech company specialized in allowing worldwide 
companies to accept local payment methods and local currencies from 17 Latin 
American countries, has just released an exclusive study about the main current 
scenario of the online Latin American market. Entitled Digital renaissance in 
Latin America: a deep dive into trends, opportunities, and challenges in the 
Latin American e-commerce industry, the white paper was conducted in 
partnership with Americas Market Intelligence (AMI).

The comprehensive study provides insight and brings up-to-date data about the 
fast-changing online market in Latin America, a region with ripe opportunities 
for companies operating in the digital scenario — especially now, with the 
increasing penetration of digital banks, the region's digitization process 
being even more accelerated by the pandemic, and a recovering economy 
post-Covid. It focuses on the six leading markets in Latam: Brazil, Mexico, 
Chile, Colombia, Peru, and Argentina.

Besides internal AMI data and public sources, research also included in-depth 
interviews with cross-border merchants and local players selling in the 
above-mentioned markets in multiple industries, including retail, video and 
music streaming, gaming, travel, and B2B digital goods providers. The 
interviews took place in the first quarter of 2022.

A common point between all industries is the understanding that digitization is 
an ongoing trend that is here to stay. With an average of 77% both in internet 
penetration and in people who own a smartphone, shopping and doing several 
other daily personal and professional activities online is the preference of an 
increasing number of Latin Americans.

In this context, businesses of any sector are finding Latam a great choice for 
international expansion. Industries such as retail and digital goods saw an 
exponential rise in sales during the pandemic: the white paper shows that 61% 
of the population in the evaluated countries made online purchases in 2020 and, 
in 2021, the number rose to 67%. With more frequency, more product variety, and 
a higher average ticket, AMI expects Latin America's e-commerce market to grow 
at a CAGR of 25%, reaching US$ 646 billion in 2025.

To tap into all this market potential, attending client expectations is 
fundamental — when it comes to offshore merchants selling in Latin America, 
this includes their need to accept local payments and local currencies.

According to the study, while credit cards are still the most used payment 
method in Latin America (46% of sales in 2021), 78% of the cards used in the 
region are domestic-only. In Brazil, the rate of domestic-only credit card 
payments reaches 70%. Almost all merchants interviewed during research agree 
that being able to offer local card payment options is a game-changer, since it 
increases approval rates, improves client experience, and allows merchants to 
provide local practices such as installment payments (which represent 50% of 
online sales paid by credit cards, depending on the segment and purchase size).

Another major trend in Latin America is the increasing preference for mobile 
banking and digital payment methods, such as Brazil's Pix (electronic and 
instant payment method offered by the Brazilian Central Bank). This pushes 
forward financial inclusion and innovation in the region, changing the 
traditional payment landscape considerably and making it even more interesting 
for foreign companies to sell there.

Navigating this complex financial scenario makes operating in Latam difficult 
for foreign companies without a local entity, which highlights the need for 
counting on a local partner with expertise on the region's financial landscape. 
Thus, relevant data and possible solutions for merchants operating or planning 
to operate in Latam are available in the full white paper, which can be 
downloaded for free through this link: https://hubs.la/Q01csnZv0.

About BoaCompra by PagSeguro

BoaCompra by PagSeguro is a local payments platform that enables worldwide 
merchants accept local payments in Latam or send payouts to Brazil. An one-stop 
payment solution that offers local processing in local currency with local or 
international settlement in 17 Latam countries, it's part of PagBank PagSeguro, 
one of the biggest fintech companies in Latam and a disruptive provider of 
financial technology solutions driven by robust infrastructure.

About Americas Market Intelligence

Americas Market Intelligence (AMI) is the premier market intelligence firm for 
Latin America, providing powerful market and competitive intelligence-driven 
insights for companies to succeed in the region with a focus on financial 
scenarios, payment methods, and financial innovative solutions.

SOURCE: BoaCompra

MEDIA CONTACT: Milton Rizzato, Telephone: (11) 98360-1000, E-mail: 
milton.rizzato@xcom.net.br 
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