Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, June 15 2022 - 22:28
AsiaNet
Artmarket.com: Art enters the Metaverse
PARIS, June 15, 2022 /PRNewswire-AsiaNet/--

Nothing will ever replace the unique experience of admiring an artwork in a 
museum, but that does not diminish the value of seeing art in books or on the 
internet. Sometimes museums have to close their doors for several days or even 
for several months and, in any case, there are millions of artworks that are 
just not suited to a museum environment. Metaverses offer numerous alternatives 
for experiencing art in a multitude of different ways.

360° 3D immersion in the heart of the Abode of Chaos, Artmarket.com's head 
office 

thierry Ehrmann, CEO, and Founder of Artmarket.com and its Artprice department: 
"Metaverses will give birth to the best… and the most nebulous. Numerous 
fragments of this new dimension already exist revealing an astonishing 
potential for possible applications: while some Metaverses function as 
extensions to our very real world, others invent new universes governed by 
their own rules. The choices made by Facebook (Meta) and Sandbox are currently 
dominating the news, but many other forms of Metaverse are being constructed in 
different contexts, notably in the art world and around Artprice".

Diving into the digital age…

Over the past ten years, virtual tours have gradually imposed themselves as an 
option in the art world. Today many museums, fairs, and auction houses offer 
virtual strolls through their exhibition spaces on smartphones, tablets, and 
computers.

This alternative access to art allows amateurs and professionals alike to 
appreciate works with highly enriched content and it, therefore, represents a 
complementary way of discovering (or rediscovering) an exhibition that 
satisfies a growing need for flexibility. The extraordinary demand for NFTs has 
indeed demonstrated that flexibility is key to the modern consumption of art. 
The platforms that allow the exchange of these digital certificates are 
accessible day and night, from any point on the earth, provided there is an 
internet connection.

Whereas virtual exhibition tours were originally created as photo-montages, new 
technologies now use 3D design software as well as Artificial Intelligence. The 
solutions developed, among others, by the Universal Art Museum, Genesis 
Penthouse or Spatial make it possible to "hang" an entire collection of 
artworks in a digital space with almost infinite scenographic freedom.

https://www.the-uma.org/en/
https://www.nftoasis.co/genesis-penthouse
https://spatial.io/

Welcome to the "other side"...

If these ideas remain relatively obscure to the general public, many of the 
most important projects in the NFT sphere suggest the imminent arrival of their 
corresponding Metaverses. This is already the case for Yuga Labs with the 
launch of its "Otherdeed for Otherside".

https://www.youtube.com/watch?v=wcOyqZtZs8g

At the pinnacle of BAYC (Bored Ape Yacht Club) fame and backed by its 
prestigious community, Yuga Labs organized the first sale of land in its 
Metaverse called The Otherside. The immense enthusiasm for the BAYC project and 
a very attractive mint price ($305 APE ~ $6,000) pushed the Ethereum Blockchain 
beyond its limits of use: the 'gas' fees soared and a fair number of 
participants were unable to acquire a plot of land despite having paid 
substantial fees. The designers fortunately committed to compensating users who 
lost their way in the sale.

The floor price for a piece of land currently stands at 2.55 ETH (~$2,500) 
while the last Ape sold at public auction fetched $3.4 million.

https://opensea.io/collection/otherdeed
https://www.artprice.com/artist/1011081/yuga-labs/lots/pasts/27/nft

Contemporary artist Takashi Murakami has announced that he wants to build a 
Metaverse which would be like the sum of all his projects,
murakamiflowers.kaikaikiki.com:

"Normally, 60 years old may indicate you are in the final stage of life, but as 
I said earlier, my artworks are designed so that their mechanism would start 
working after my death. So this is truly the start line for me.

I tried to recreate in the digital world a scene where the foot of Japan's 
sacred mountain, Fuji, is in full bloom with cherry blossoms. I drew a 
delusional picture of a future virtual space where, along with M.F [Murakami 
Flowers], my various titles and business endeavors will be reconstructed in the 
digital world." 

Murakami's project may well be somewhat nebulous, but, like many other 
Metaverse projects, it will no doubt harbor several fascinating surprises. 

[Image : 
https://imgpublic.artprice.com/img/wp/sites/11/2022/06/artmarket-com-head-office-heart-of-the-abode-of-chaos-3d-immersion-360.jpg]


Copyright 1987-2022 thierry Ehrmann www.artprice.com - www.artmarket.com

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Artmarket and its Artprice department was founded in 1997 by its CEO, thierry 
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created in 1987.

See certified biography in Who's who ©:
Biographie_thierry_Ehrmann_2022_WhosWhoInFrance.pdf

Artmarket is a global player in the Art Market with, among other structures, 
its Artprice department, world leader in the accumulation, management and 
exploitation of historical and current art market information in databanks 
containing over 30 million indices and auction results, covering more than 
782,000 artists.

Artprice by Artmarket, the world leader in information on the art market, has 
set itself the ambition through its Global Standardized Marketplace to be the 
world's leading Fine Art NFT platform.

Artprice Images® allows unlimited access to the largest Art Market image bank 
in the world: no less than 180 million digital images of photographs or 
engraved reproductions of artworks from 1700 to the present day, commented by 
our art historians.

Artmarket with its Artprice department accumulates data on a permanent basis 
from 6300 Auction Houses and produces key Art Market information for the main 
press and media agencies (7,200 publications). Its 5.4 million ('members log 
in'+social media) users have access to ads posted by other members, a network 
that today represents the leading Global Standardized Marketplace® to buy and 
sell artworks at a fixed or bid price (auctions regulated by paragraphs 2 and 3 
of Article L 321.3 of France's Commercial Code).

Artmarket with its Artprice department, has been awarded the State label 
"Innovative Company" by the Public Investment Bank (BPI) (for the second time 
in November 2018 for a new period of 3 years) which is supporting the company 
in its project to consolidate its position as a global player in the market art.

Artprice by Artmarket's 2020 Global Art Market Report published in March 2022:
https://www.artprice.com/artprice-reports/the-art-market-in-2021

Artprice's 2020/21 Contemporary Art Market Report by Artmarket.com:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2021


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Art Museum "The Abode of Chaos" (dixit The New York Times): 
https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013


L'Obs - The Museum of the Future: https://youtu.be/29LXBPJrs-o
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SOURCE: Artmarket.com
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