Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, June 21 2022 - 21:52
AsiaNet
VIKTOR&ROLF ANNOUNCES FKA TWIGS AS THE FACE OF NEW FRAGRANCE GOOD FORTUNE
PARIS, July 21, 2022 /PRNewswire-AsiaNet/ --

Viktor&Rolf is pleased to announce that acclaimed singer, dancer and actress 
FKA twigs will be the face of GOOD FORTUNE, the brand's new fragrance.

Grounded firmly in the present moment as a visionary performer and artist with 
an engaging social presence, FKA twigs is a Grammy Award-nominated artist whose 
innovations across the fields of music, visual arts and dance represent future 
worlds and draw from past ones.

She debuted as a songwriter and singer in 2012 with EP1. Like her dancing, her 
music draws on a variety of styles, including electronic, R&B and trip hop. Her 
Mercury Prize nominated debut album, LP1, was released in August 2014. She 
directed four videos for her third EP, M3LL155X (read as Melissa), as well as 
Soundtrack 7, a dance film created and filmed at the Manchester International 
Festival. An appearance on the A$AP Rocky track Fukk Sleep, in 2018, was 
followed by her hit single Cellophane and the universally acclaimed album 
Magdalene. She has collaborated with Dua Lipa and The Weeknd and earlier this 
year released the mixtape Caprisongs.

"We've been fans of twigs for years," say Viktor&Rolf designers Viktor Horsting 
and Rolf Snoeren, "and we're happy to welcome her to the Viktor&Rolf family. 
Not only is she one of today's biggest pop stars, she's also hugely creative. 
She's an icon and absolutely the right personality for GOOD FORTUNE."

"I've always loved perfume," says FKA twigs. "Scent has always been an integral 
part of my sensory world and being able to creatively collaborate with 
Viktor&Rolf on this project has been very fulfilling. I feel there's this bond 
that unites us. Becoming part of their universe feels like magic, a dream come 
true."

Following the ongoing success of FLOWERBOMB, launched in 2005, Viktor&Rolf 
unveils GOOD FORTUNE. With this major new statement, the brand has created a 
fragrance that expresses modern spirituality, resonating with those who are on 
an inner path to discover the essence of their being, sending out an invitation 
to women wanting to embrace their inner modern mystic, to follow their own path 
and to create their own destiny.

FKA twigs will feature in a mystical 'new-genre' campaign film directed by 
Andrew Thomas Huang, to be released later this month. Legendary fashion 
photographers Inez & Vinoodh created the campaign's magnetic still photography.

The campaign's soundtrack, "Killer" was tailor-made for the campaign by FKA 
twigs and will be officially unveiled in conjunction with the GOOD FORTUNE 
campaign.

Provocative couture. Unexpected elegance. Conceptual glamour.

Viktor&Rolf is the avant-garde luxury fashion house founded in 1993 by Dutch 
fashion artists Viktor Horsting and Rolf Snoeren, recognized and respected for 
its provocative Haute Couture and conceptual glamour. Viktor&Rolf approaches 
olfactory development in the same way as it does fashion: with meticulous 
technical refinement, continuously evolving scents and bringing them to new, 
unparalleled heights, making the impossible possible.

Photo(s): 
https://mma.prnewswire.com/media/1841671/FKA_twigs_for_ViktorRolf_by_SeanSeng.jpg

https://mma.prnewswire.com/media/1841673/GOOD_FORTUNE_by_ViktorRolf.jpg
Logo: https://mma.prnewswire.com/media/813293/Viktor_and_Rolf_Logo.jpg

Contact Details:
laura.steffanut@loreal.com 

Source: Viktor&Rolf Fragrances
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