--Firestone, a premier provider of industry-leading roofing, wall and lining
  systems, is becoming Elevate(TM)

--Elevate(TM) symbolizes Holcim's continued commitment to superior quality and
  innovation for advanced building solutions

--Firestone Building Products becomes Holcim's Building Envelope division, a key
  growth engine of its Solutions & Products business unit

--New group identity brings together some of the country's most trusted brands
  in the building sector.

Today, Firestone Building Products is proud to announce that it is adopting the 
Holcim name and brand identity, becoming the Holcim Building Envelope division 
of its Solutions & Products Business Unit. Firestone's iconic brand, a 
recognized industry leader in roofing, wall and lining systems, becomes 
Elevate(TM), symbolizing Holcim's continued commitment to deliver superior 
quality and innovation with advanced building solutions. Holcim's range of 
building envelope solutions includes wall, lining and waterproofing systems for 
commercial and residential applications. It unites some of the most trusted and 
high-quality brands in its sector including Gaco, GenFlex and Malarkey Roofing 
Products, as well as Elevate, the new brand name for Firestone roofing systems.

"Over the past 40 years, Firestone has built a reputation as a leader and 
innovator in the commercial roofing sector. And now we are making it official; 
we are uniting Firestone Building Products' iconic legacy with Holcim's future 
focus on accelerating green growth," said Jamie Gentoso, global head, Solutions 
& Products for Holcim. As we open this new chapter of growth with star brands 
from Elevate to Malarkey, I am committed to contributing to our customers' 
success with a rigorous focus on advanced solutions, superior quality and 
innovation."

ELEVATE
Firestone, a premier provider of industry-leading roofing, wall and lining 
systems, is becoming Elevate. Building on Firestone's iconic brand and legacy, 
Elevate represents Holcim's commitment to deliver superior quality and 
innovation with advanced building solutions. The Elevate brand will provide the 
highest quality products and solutions to solve the industry's shared 
challenges.

Under the new Elevate brand, the people, products and standards trusted in the 
industry will remain the same. Sales Representatives and distribution networks 
will continue to provide the same superior customer service and product 
support. Customers will see Elevate evolve as the brand name on trusted 
products like RubberGard(TM) EPDM and UltraPly(TM) TPO, all of which will 
remain in the market. Plus, the high-quality solutions, network of licensed 
applicators and industry-leading warranties will remain unchanged.

HOLCIM
Firestone Building Products is becoming the Holcim Building Envelope division 
within its Solutions & Products Business Unit. It unites a powerful portfolio 
of respected brands that provide breakthrough solutions for commercial and 
residential customers around the world. While the core of the company remains 
the same, Holcim's building envelope division will be committed to developing 
the highest quality products and processes globally—raising the standards of 
building solutions by ensuring they are both innovative and sustainable, while 
also addressing local needs.

"Together, Holcim and Elevate are committed to growing to new heights with our 
customers and partners," continued Gentoso. "We look forward to building our 
new future together!"

About Holcim
Firestone Building Products is becoming Holcim. Holcim builds progress for 
people and the planet. As a global leader in innovative and sustainable 
building solutions, Holcim is enabling greener cities, smarter infrastructure 
and improving living standards around the world. With sustainability at the 
core of its strategy Holcim is becoming a net zero company, with its people and 
communities at the heart of its success. The company is driving circular 
construction as a world leader in recycling to build more with less. Holcim is 
the company behind some of the world's most trusted brands in the building 
sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Geocycle, 
Holcim, Lafarge and Malarkey Roofing Products. Holcim is 70,000 people around 
the world who are passionate about building progress for people and the planet 
through four business segments: Cement, Ready-Mix Concrete, Aggregates and 
Solutions & Products.

SOURCE: Firestone Building Products

CONTACT: Christine Azzolino, Coyne PR, FirestoneBP@coynepr.com