Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies

Companies Invited to Join Global Efforts To Drive Rapid Change

Leaders from many of the largest companies and associations in the world's 
advertising industry have announced their intent to apply learning from the UK 
and plan the roll out of Ad Net Zero [https://adnetzero.com/] internationally 
to major markets. The world's major advertising agency holding companies, 
dentsu international, Havas, Interpublic Group, Omnicom, Publicis Groupe and 
WPP, along with Unilever – one of the world's largest advertisers, global tech 
companies, Google and Meta, plus European media company Sky, will be supported 
by US trade bodies, ANA, 4A's and the IAB, European and global agency 
associations, EACA and Voxcomm, the WFA representing global advertisers and the 
IAA to extend the Ad Net Zero programme from the UK to other major advertising 
markets. Ascential, owner of LIONS, has played a major role in convening this 
international action to tackle the climate emergency. The group invited more 
organisations with international reach to join and help support the roll-out 
plans.

The Ad Net Zero programme was launched in the UK in November 2020 by the 
Advertising Association, ISBA and the IPA and counts over 100 advertisers, 
agencies, commercial media owners and production companies in its membership. 
All the partners in the global coalition are supporters in the UK and are 
committed to build plans to extend Ad Net Zero into other major markets. The 
focus of the new Ad Net Zero group will be to rapidly establish plans for 
roll-out in major advertising markets with immediate focus on the US and the 
EU, working in partnership with the UK team. The next update will be presented 
at the Ad Net Zero Global Summit which will take place online on November 9 and 
10, alongside COP27. Going forward, progress will be shared and discussed at 
Cannes Lions each summer and the Global Summit each November, in line with the 
COP event, to maintain momentum during this critical decade.

Stephen Woodford, Chief Executive, Advertising Association, said: "Our 5-point 
action plan pledges to reduce carbon emissions from UK advertising operations 
to net zero by 2030, with businesses committing to robust, verified plans to 
reduce their emissions. It also pledges to use advertising's power to 
accelerate the switch to more sustainable products and services for consumers. 
We are excited to be working now on a roadmap for development internationally, 
with the flexibility to adapt and develop market specific solutions and share 
best practice in sustainable ad operations. We welcome all organisations 
interested in this to contact us to find out more."

The global advertising industry, as measured by advertising media investment, 
was worth $594,322bn in 2020. The top 20 advertising markets account for 89.3% 
of this spend and these markets will be the focus for the programme's rollout.

For more details, please visit: https://adnetzero.com 

Photo - https://mma.prnewswire.com/media/1844349/Ad_Net_Zero.jpg
Caption: Ad Net Zero Global Group L-R: Daryl Simm of Omnicom, Dagmara Szulce of 
IAA, Tamara Daltroff of EACA and Voxcomm, Jemma Gould of IPG, Marla Kaplowitz 
of 4A’s, Arielle Gross Samuels of Meta, Stephan Loerke of WFA, Anna Lungley of 
dentsu international, Carla Serrano of Publicis Groupe, Stephen Woodford of 
Advertising Association, Lorella Gessa of Havas Group, David Cohen of IAB, 
Aline Santos of Unilever, Bob Liodice of ANA, Lorraine Twohill of Google, 
Lindsay Pattison of WPP and Melanie Burger of Sky. 

Source: Advertising Association