A B2B FinTech business established in Australia, CashD is redefining pay 
cycles, by enabling businesses to empower their workers to choose how and when 
they get paid. By bringing together banking, payroll, and finance, CashD is a 
solution to traditional pay cycles that do not suit the on-demand needs of 
today's workers. As a B2B business, CashD works directly with employers to 
promote financial fairness and freedom for their employees.

With inflation around the world increasing rapidly, CashD, cofounded by Marcus 
Lasarow, is enabling employees to get paid whenever it suits them, without 
having to wait for the end of the month. The company and its app are 
revolutionizing how companies pay employee salaries with the potential to 
dramatically impact the way in which we approach financial wellness, and 
planning. 

The company has recently brought in UAE based fintech investor and 
entrepreneur, Eitan Neishlos, as a principal investor. Neishlos joins the 
company with an impressive track record of socially responsible investment, and 
is supporting the startups' goal of aiding employees to access wages as earned 
and avoid high interest payday loans. 

CashD believes that when an employee earns money, they should have access to 
their money in real-time. While there are some existing perceived solutions to 
this problem, CashD is unlike any lender or bank. An employee can view their 
available balance and instantly withdraw at any time during the pay cycle, 
receiving the funds directly to their bank account or directly pay bills. It's 
not a loan, it's their cash.

CashD has already made tremendous inroads in the Australian market. Today, 
hundreds of thousands of employees at dozens of leading companies have the 
ability to utilize their salary as it is earned. 

CashD's co-founder and CEO, Marcus Lasarow, "With inflation soaring, this type 
of financial flexibility is crucial. While this is a great step towards 
modernization in the way we approach salary and payroll, it is in reality a 
return to the values of enabling employees to have access to their wages as 
earned, using innovation to make this possible in today's world."

New principal investor, Eitan Neishlos noted, "I share CashD's commitment to 
innovation geared towards having positive social impact.  Their goal of 
empowering employees around the globe to have better financial wellbeing has 
the potential to revolutionize individual financial planning and credit. In 
this current environment, it has never been more important."

Photo - https://mma.prnewswire.com/media/1845414/Eitan_Neishlos.jpg
Photo - https://mma.prnewswire.com/media/1845415/Marcus_Lasarow.jpg


For more information, please contact Ya'ara Hames-Ezra at 
yaara@number10strategies.com

SOURCE: CashD