Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, June 27 2022 - 23:49
AsiaNet
NEOM and McLaren Racing announce strategic title partnership to drive innovation and talent development in electric motorsport
NEOM, Saudi Arabia, June 27, 2022 /PRNewswire-AsiaNet/ --

 NEOM announced today a strategic partnership with McLaren Racing to become the 
title partner of the McLaren Formula E and Extreme E racing teams, bringing two 
all-electric race series' together for the first time under the banner of 'NEOM 
McLaren Electric Racing'.

Commenting on the partnership, Nadhmi Al-Nasr, CEO of NEOM, said: "Our 
partnership with McLaren Racing complements NEOM's commitment to driving 
sustainable solutions and tackling some of society's most pressing challenges. 
The partnership will allow us to share our collective resources and experience 
to yield exciting results, not only for our own organizations, but also for the 
broader automotive and sports industries. NEOM is an economic engine for the 
Kingdom of Saudi Arabia and will be a hub for innovative businesses like 
McLaren Racing to conduct cross-industry research, incubate, collaborate and 
bring new technologies to the world."

McLaren will collaborate with NEOM across multiple areas, becoming a founding 
partner of OXAGON, a city in NEOM set to be a blueprint for the future of 
advanced and clean industries and a hub for innovation. McLaren will be located 
within OXAGON's Research and Innovation Campus, which is being designed by 
international architects, Grimshaw. The campus will provide cutting edge 
facilities and collaboration spaces, accelerating ideas from labs to market to 
develop industries and products of the future.

Zak Brown, CEO of McLaren Racing, said: "We are delighted to welcome NEOM to 
the McLaren Racing family. This is an incredible way to kick off our entry into 
Formula E and to unify our electric racing series. We are thrilled to introduce 
NEOM McLaren Electric Racing and to work with NEOM to nurture talent and drive 
innovation. Working with OXAGON will allow us to make meaningful contributions 
through our Accelerator program and assist with the development of advanced and 
clean industries."

Additionally, through its bespoke Accelerator program, where performance-driven 
data can be translated into the culture and thinking of its partners, McLaren 
will lend its digital and analytical expertise as a technical partner of 
OXAGON's advanced and clean manufacturing ecosystem.

A further significant element to the partnership will be rolled out during 2023 
when, in line with NEOM's commitment to developing Saudi talent, McLaren and 
NEOM will create a bespoke program to nurture engineers and students; Twenty 
Saudi graduates from NEOM's Graduate Program will each take part in a one-year 
placement with McLaren Racing at the McLaren Technology Center in the United 
Kingdom. Entitled 'The McLaren Way," this performance and development program 
will help unlock the performance and potential of all NEOM teams through a 
range of initiatives.

The partnership is part of NEOM's continued commitment to sustainable goals 
within motorsport across both Formula E and Extreme E, with both race formats 
competing in exhilarating racing across the globe. Building on the success of 
NEOM's Mercedes-EQ Formula E principle partners relationship, NEOM McLaren 
Formula E Team will be formed through the acquisition of the Mercedes-EQ 
Formula E Team, expected to complete later this year, which will see the 
reigning champion team become part of the McLaren racing family.

NEOM was also the location for Extreme E's second-season inaugural race which 
took place in February of this year. The race helped to raise awareness of the 
challenges faced by climate change as well as the need to continue developing 
sustainable motorsport technologies within the region.

The Kingdom of Saudi Arabia has invested significantly in motorsport platforms 
in recent years, with the Ministry of Sport signing agreements to host Formula 
E, Extreme E, Formula One and the Dakar Rally.

About NEOM

NEOM is an accelerator of human progress and a vision of what a New Future 
might look like. It is a region in northwest Saudi Arabia on the Red Sea being 
built from the ground up as a living laboratory – a place where 
entrepreneurship will chart the course for this New Future. It will be a 
destination and a home for people who dream big and want to be part of building 
a new model for exceptional livability, creating thriving businesses and 
reinventing environmental conservation.

NEOM will include hyperconnected, cognitive towns and cities, ports and 
enterprise zones, research centers, sports and entertainment venues, and 
tourist destinations. As a hub for innovation, entrepreneurs, business leaders 
and companies will come to research, incubate and commercialize new 
technologies and enterprises in groundbreaking ways. Residents of NEOM will 
embody an international ethos and embrace a culture of exploration, risk-taking 
and diversity.

For further information email media@neom.com or visit www.neom.com 
[https://www.neom.com/en-us] and www.neom.com/en-us/newsroom 
[https://www.neom.com/en-us/newsroom]

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. 
The team entered its first Formula 1 race in 1966, since then McLaren has won 
20 Formula 1 world championships, more than 180 Formula 1 grands prix, the 
Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

The team competes in the FIA Formula 1 World Championship with Lando Norris and 
Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato 
O'Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour 
and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E 
World Championship in 2022/23.

McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 
and has retained it since on a bi-annual basis, most recently in February 2021. 
The team was also the first in F1 to be given the FIA Sustainability 
Accreditation Award at a three-star level in 2013 as part of the FIA 
Environmental Certification framework, before becoming a signatory to the UN 
Sports for Climate Action Commitment in 2021.

This material is distributed by Teneo Strategy LLC on behalf of NEOM Company. 
Additional information is available at the Department of Justice, Washington, 
DC.

Photo - https://mma.prnewswire.com/media/1848113/NEOM.jpg

SOURCE: NEOM
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