Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, June 30 2022 - 00:04
AsiaNet
Permanent art display in monumental desert set to become global icon
ALULA, Saudi Arabia, June 30, 2022 /PRNewswire-AsiaNet/ --

Renowned artists Manal AlDowayan, Agnes Denes, Michael Heizer, Ahmed Mater and 
James Turrell will create permanent and era-defining new works for Wadi AlFann, 
an iconic new cultural destination set to open by 2024 in the ancient desert of 
AlUla, in the Arabian Peninsula.

Wadi AlFann - meaning 'Valley of the Arts' - spans 65 square kilometres in 
north-west Saudi Arabia. This awe-inspiring display of contemporary art will 
see large-scale, site-specific works by some of the world's most compelling 
artists placed permanently in the monumental landscape of AlUla, an 
extraordinary region steeped in thousands of years of natural, historical and 
cultural heritage.

Historically lying on the incense trade route, AlUla is home to the ancient 
Nabataean city of Hegra, Saudi Arabia's first UNESCO World Heritage Site, and 
was once capital to the Kingdom of Dadan. Today, it is a living museum of 
heritage, arts and nature, rekindling its legacy as a vital cultural 
destination.

Wadi AlFann will welcome art lovers, adventurers and globetrotters from across 
the world on a transformative cultural journey to a unique place of creative 
and geographical wonder, continuing AlUla's history as a place of 
cross-cultural exchange. This epic new destination will provide unparalleled 
opportunities for local communities and visitors to experience art as a source 
of education and enrichment.

Created by renowned pioneers of land art and artists at the forefront of 
contemporary practice, the concepts, vision and scale of Wadi AlFann's 
commissions will mark a new chapter in AlUla's rich history. The first five 
works will explore themes like collective memory, folklore, civilisation, 
achievement, form, scale, myth, mirage, perception and the materiality of 
light. They will mark the start of a continued programme of commissions, with 
more artists to be announced.

This unprecedented, ambitious and visionary showcase will offer a profound 
opportunity to experience art in dialogue with nature. Learning from the 
desert, the commissioned artists will take inspiration from its dramatic 
topography, undulating vistas, remarkable geology and complex ecosystem.

From late 2022, Wadi AlFann's pre-opening programme will feature temporary 
exhibitions, artist residencies and public symposia. A dynamic public programme 
will accompany the unveiling of the first five artworks, including performances 
and tours through the valley, along with educational opportunities for local 
communities. 

"Wadi AlFann will rekindle the creativity of AlUla and deliver new 
transformative experiences for locals and visitors alike," says Nora Aldabal, 
Executive Director of Arts and Creative Industries at the Royal Commission for 
AlUla, "This visionary destination will build a vibrant and prosperous local 
cultural economy, forging pathways for the people of AlUla to unlock creative 
potential."

Aligned to the Saudi government's holistic blueprint for the country at large, 
known as Vision 2030, Wadi AlFann is one of various new creative landmarks 
planned for AlUla as part of its Journey Through Time masterplan – developed by 
the Royal Commission for AlUla and unveiled by His Royal Highness the Crown 
Prince - which will see 15 new destinations for culture, heritage and 
creativity open by 2035.

A new five-minute short film about Wadi AlFann can be viewed 
here [https://drive.google.com/file/d/1ZAkUjiVIJxAGV3C99z4d4ELuCOQWw9q9/view ]
A one-minute version of the film can be viewed here 
[https://mma.prnewswire.com/media/1849392/Royal_Commission_for_AlUla.mp4 ] 
A video offering commentary from Nora Aldabal, Executive Director of Arts and 
Creative Industries at Royal Commission for AlUla and Iwona Blazwick, Chair of 
Royal Commission for AlUla's Public Art Expert Panel, can be viewed here 
[https://drive.google.com/file/d/1yPzTtOIfm3Yp66Xe0GksqOts-eqC6Bf8/view ]
A roll of Wadi AlFann landscape footage can be viewed here [ 
https://drive.google.com/file/d/1ck1Dant82uu9kkb_I1EKE0dLPTmf3kPC/view]
The render of Ashab Al-Lal by Ahmed Mater's can be found here 
[https://mma.prnewswire.com/media/1849294/Royal_Commission_for_AlUla.jpg ]

For information, contact: Michelle Tonta, Michelle@pelhamcommunications.com  

Source: Royal Commission for AlUla