Country for PR: United States
Contributor: PR Newswire New York
Thursday, July 07 2022 - 22:00
AsiaNet
TUMI and STAPLE Launch an Exclusive Collaboration Celebrating the Energy of New York City and Global Exploration
NEW YORK, July 7, 2022 /PRNewswire-AsiaNet/ --

Today, TUMI, the leading international travel and lifestyle brand launches an 
exclusive collaboration with iconic streetwear brand, STAPLE. They've joined 
forces on a design journey guided by the world travels of STAPLE's visionary 
founder, Jeff Staple. Each piece of the collection features the iconic STAPLE 
Pigeon, while drawing influence from the global streets that inspire the 
creativity of both Jeff Staple and TUMI.

Video - https://mma.prnewswire.com/media/1845105/15s_TUMI_STAPLE_Horizontal.mp4
Video - https://mma.prnewswire.com/media/1845106/30s_TUMI_STAPLE_Horizontal.mp4
Photo - https://mma.prnewswire.com/media/1845096/STAPLE_TUMI_Backpack_1x1.jpg
Photo - https://mma.prnewswire.com/media/1845097/STAPLE_TUMI_Carry_On_1x1.jpg
Photo - https://mma.prnewswire.com/media/1845098/STAPLE_TUMI_Collection_1x1.jpg
Photo - 
https://mma.prnewswire.com/media/1845099/STAPLE_TUMI_Kit_Crossbody_1x1.jpg
Photo - 
https://mma.prnewswire.com/media/1845100/STAPLE_TUMI_Ping_Pong_Crossbody_1x1.jpg
Photo - https://mma.prnewswire.com/media/1845101/STAPLE_TUMI_Sling_1x1.jpg
Photo - https://mma.prnewswire.com/media/1845102/STAPLE_TUMI_Slings_1x1.jpg

The Pigeon is an integral part of the STAPLE brand and serves as a mascot that 
represents New York City. When creating STAPLE, Jeff came to see the bird as a 
symbol of never giving up and thriving against all odds. Bigger than the city 
that never sleeps, that same spirit is palpable in urban destinations across 
the globe. TUMI, known for supporting the path of every traveler, leaned into 
this concept with well-designed and highly functional pieces to further 
complement their journeys.

The campaign featuring the collaboration was shot entirely on film by renowned 
street photographer and multi-talented artist Jacob Consenstein. Set around New 
York City, the campaign images not only capture the product's functionality, 
but also celebrate its authenticity, energy and inspiration.

The collection includes five new styles, each designed for the modern-day city 
explorer and merging the hustle mentality of urban cities with signature TUMI 
innovation. A Pigeon pink and New York City-esque map lining is carried 
throughout as a nod to the city that raised Jeff Staple. The collection takes 
shoppers on a trip around the world from the spacious Backpack donning a 
pattern inspired by the streets of São Paulo to the compact Sling that takes 
its cues from Tokyo. A more playful piece, the subversive Ping Pong Crossbody 
features a print that echoes the tiles of Barcelona and holds more than just 
paddles. It's perfectly sized to keep the essentials close while showcasing 
STAPLE DNA and TUMI design excellence. The Kit Crossbody references Los Angeles 
architecture and puts ingenuity on display with a removable strap that allows 
the piece to be carried like a bag or used as a travel kit. The International 
Expandable 4 Wheeled Carry-On showcases an intricate design of a STAPLE Pigeon 
camouflage that is inspired by New York City.

"Jeff Staple is an innovator and an entrepreneur. He has never settled and has 
always pushed himself to go beyond the norm to bring streetwear culture to the 
global stage," TUMI Creative Director, Victor Sanz, says of collaborator. "Jeff 
is a true global citizen, as he exemplifies the world traveler that doesn't 
lose his sense of home or where he has come from, while embracing other 
cultures for inspiration and self-growth. This truly is in line with how we 
view the world. We are always looking outside for inspiration and always 
building on our fundamentals," Sanz concluded.

"For me, TUMI has always been the pinnacle of luxury, travel, innovation and 
tech," Founder of STAPLE & Reed Art Department, Jeff Staple, commented. "There 
is a strong commonality in both our brands between travel and performance, and 
how the experience affects your everyday life. I've come to really appreciate 
the value of well-designed travel accessories, especially when you are in a new 
city and constantly on the go. Design-wise, the hustle mentality that the 
STAPLE Pigeon represents started out as a way to speak to the culture of New 
York City, but over the course of my travels, I've come to see that it 
represents this same ethos in cities across the globe.  With this TUMI 
collaboration, we are bringing that spirit full circle through the unique and 
elevated design details in each style of the collection."

The collection is available worldwide on TUMI.com, at select TUMI Retail 
Stores, and at StaplePigeon.com.  Product available in North America and across 
Europe starting July 7th and across Asia -Pacific beginning July 18th.

Retail prices of the TUMI x STAPLE collection:

   -- International Expandable 4 Wheeled Carry-On at $1195 USD
   -- Sling at $495 USD
   -- Ping Pong Crossbody at $250 USD
   -- Kit Crossbody at $295 USD
   -- Backpack at $695 USD

ABOUT TUMI

Since 1975, TUMI has been creating world-class business, travel lifestyle, and 
performance luxury essentials designed to upgrade, uncomplicate and beautify 
all aspects of life on the move. Blending flawless functionality with a spirit 
of ingenuity, we're committed to empowering journeys as a lifelong partner to 
movers and makers in pursuit of their passions. The brand is sold globally in 
over 75 countries with upwards of 2,000 points of sale. For more about TUMI, 
visit www.TUMI.com.

ABOUT JEFF STAPLE

Jeff Staple (born Jeffrey Ng) is a creative visionary whose work encompasses 
graphic, fashion, and footwear design, as well as brand marketing. He is the 
founder of REED ART DEPARTMENT (f.k.a. Staple Design) where he has worked on 
countless creative projects for clients ranging from startup brands to Fortune 
100 companies. This year marks the 25th anniversary since Jeff founded STAPLE 
in 1997, the NY-based pioneering streetwear brand with the now infamous 
"Pigeon" logo, and later experiential lifestyle boutique, REED SPACE in 2002.

For more about TUMI, visit www.TUMI.com  
For more about STAPLE, visit https://www.staplepigeon.com/ 

SOURCE: TUMI

CONTACT: TUMI, Christine Peddy - Christine.peddy@tumi.com; STAPLE / RAD, 
Abigail Kim - Abigail@reedartdepartment.com; Sarah Cirkiel Gladstone - 
Sarah@reedartdepartment.com 
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