- Manchester City and 8Xbet announce new regional partnership that will see the 
brand become the Official Betting Partner of the club in Asia.
- The club and brand will collaborate to produce content for customers in the 
region, with presence on LED and digital club assets.

Manchester City and 8Xbet have today announced a new regional partnership that 
will see the brand become the Official Betting Partner of the club in Asia.

8Xbet was founded in 2018 and the international sports bookmaker aims to 
provide customers in the region with high quality, unique and engaging 
experiences. It will collaborate with Manchester City to produce a number of 
content pieces throughout the partnership.

As part of the new agreement, 8Xbet, which is licensed and regulated in Great 
Britain by the Gambling Commission, will also have exposure through LED in the 
Etihad Stadium and a regional presence in Asia across digital assets and the 
club's Cityzens platform.

Tom Boyle, Vice-President, Global Partnerships Marketing and Operations, City 
Football Group, said: "We are delighted to welcome 8Xbet as a regional partner 
of Manchester City today. 8Xbet shares our commitment to entertaining and 
providing great experiences to customers and fans alike. The new partnership 
provides the club an opportunity to further increase our presence across the 
region and we look forward to working with 8Xbet."

Ryan Li, Founder of 8Xbet, said: "It is a huge honour to partner with 
Manchester City – we are delighted to have secured our first-ever football club 
partnership with one of the biggest teams in the world. As Premier League 
Champions in four of the last five years, City have a huge following in Asia, 
and we are excited to work together to bring exclusive content to fans in the 
region."

Photo - 
https://mma.prnewswire.com/media/1853106/City_Football_Group_Limited_1.jpg

Source: City Football Group Limited