- KURA-ONE Can Be Ordered from 100 Countries and Regions -

id10 japan corporation will launch "KURA-ONE," a new subscription service for 
Japanese sake in fall/winter 2022, and the company is now accepting 
pre-registrations for the service, which can be ordered from 100 countries and 
regions. With 180ml can made of a recyclable material, it offers a set of 
limited editions of sake selected based on a monthly concept to those who are 
interested in and want to experience real sake and Japanese culture via 
subscriptions. It will also offer assorted gift sets that will combine sake 
with Japanese craft products and other items.

To pre-register, please visit: https://join.japanpage.jp

Image1: 
https://kyodonewsprwire.jp/prwfile/release/M107236/202207043397/_prw_PI1fl_H7tW0SPX.jpg


Image2: 
https://kyodonewsprwire.jp/prwfile/release/M107236/202207043397/_prw_PI2fl_1Q9ERJWB.jpg


The concept of KURA-ONE is "story and taste." id10 japan familiarizes itself 
with various high quality sake, knows their origins and the reasons for 
choosing them and tells the story as it promotes them to the world. Because 
there are tens of thousands of sake brands in Japan, it is difficult for 
customers to find a perfect sake. KURA-ONE collaborates with award-winning sake 
breweries in Japan and abroad to offer a variety of sake and tasting 
experiences. Customers can take various taste journeys to find a most suitable 
sake.

As the company was considering the final design of the KURA-ONE can, lowering 
the cost for the consumer was a primary goal while providing sustainability and 
an attractive design featuring traditional Japanese elements. The final choice 
was a recyclable aluminum material which is lighter and less expensive than 
glass, and it weighs only 196g for 180ml sake. The KURA-ONE can prevents 
ultraviolet and fluorescent light which lower the quality of sake. KURA-ONE 
also places the importance on a visually appealing design to attract and excite 
customers even before they taste the product. 

By placing visual information on the back of the can about each sake coupled 
with a QR code, customers can find interesting and important information about 
the sake, including its origin as well as the tasting experiences of customers 
and fans of the brewery. If KURA-ONE tasters and customers want to "post 
comments," "learn more about the product," "buy a larger size," they can scan 
the QR code on the KURA-ONE label to access the smartphone application and find 
all necessary information.

*The company is accepting pre-registrations to offer a 15% special discount 
before the service's launch in fall/winter 2022.
To pre-register KURA-ONE, please visit: https://join.japanpage.jp

About id10 japan corporation
Founded by Katsunari Sawada in 2008, as part of "Japanpage: project," id10 
japan corporation is making its efforts on "delivery" by doing its best to 
distribute Japanese sake around the world in small quantities and communicate 
with untapped markets using smartphone applications.


Source: id10 japan corporation