PlayUp Limited ("PlayUp"), a leading, sports betting and iGaming technology 
company, today announced that it is working through completion of the 
certification process by GLI and, therefore, is closing in on approval to 
launch its proprietary Betting, Entertainment and Sports Technology Platform 
("BEST") in the United States markets.

As a next generation entertainment and technology company offering online 
sports betting and iGaming in the United States and online betting, Daily 
Fantasy Sports and eSports throughout Australia, PlayUp has developed BEST to 
be a highly scalable and robust online betting platform that provides an 
integrated product experience. The BEST platform will allow users to have a 
single account, single wallet and single app in the United States or Australia 
to make bets across all supported betting products. All BEST intellectual 
property is self-developed and owned by PlayUp. 

PlayUp is already live in the United States (New Jersey and Colorado with 
sports betting and across more than 25 States with Slots+) and has positioned 
itself for growth by capitalizing on its experience as an Australian operator 
since 2017 and having strong market access in the United States (11 online 
sports betting and/or iGaming market access agreements across 8 states). PlayUp 
has also assembled an experienced in-house risk management team that trades all 
United States and Australian sports, as well as racing.

Additionally, PlayUp's Board of Directors has initiated a process to evaluate 
strategic alternatives. As part of this process, PlayUp intends to consider a 
full range of alternatives, including strategic partnerships, a sale of the 
company or other possible transactions. Innovation Capital, LLC has been 
retained as its exclusive financial advisor to assist with the strategic review 
process.

About PlayUp Limited

PlayUp is a next generation entertainment and technology group that enriches 
the lives of people through entertaining, rewarding and responsible online 
betting. We develop innovative betting technologies in-house to power our 
brands and deliver world-class user experiences. Our energies are focused on 
fulfilling the needs of dedicated and passionate users who seek a deeper 
connection to the games they play.

Source PlayUp Ltd