It's no secret that quality smart home products not only help us become more 
efficient in our daily lives but also bring a more comfortable living 
experience. So it's no surprise that the global smart home market is booming, 
with more and more consumers looking to upgrade their homes with the latest 
technology.

The Internet of Things (IoT) has made it possible for users to experience a 
wide range of smart home settings which were once unimaginable. Now you can 
turn on the air conditioner in your living room remotely while driving home 
from work; you can have the lights automatically turned on when you arrive at 
your doorsteps without pressing a button; before you bake a cake, you can 
preheat the oven to 180 degrees with voice command. These application scenarios 
will allow consumers to experience the enhanced quality of life created by 
smart devices and thus become smart home fans — this is exactly what smart home 
brands are trying to achieve.

Based on this trend, Tuya Smart (NYSE: TUYA, HKEX: 2391), a leading IoT 
development platform service provider, launched the BornSmart campaign across 
social media platforms such as YouTube, LinkedIn, and Twitter. The theme was 
drawn from the idea that smart devices are "born smart" because of built-in 
artificial intelligence.

The campaign was launched on July 12—on the occasion of Amazon Prime Day 
2022—and will run until mid-August. The campaign is joined by Tuya's brand 
partners around the world and will take place in more than 10 countries, 
including the U.S., UK, Germany, Spain, Italy, Singapore, India, Thailand, 
Mexico, and Brazil.

The campaign provides Tuya's global partners with the opportunity to showcase 
their latest smart home products in their local markets and send a message to 
the consumers: smart home devices are not nice-to-haves but a smart choice 
worth investing in.

Tuya Smart will be partnering with influencers from various countries to review 
smart products through unboxing videos on social media platforms. By following 
Tuya Smart on LinkedIn and Twitter, viewers can watch the videos to learn about 
the advantages and highlights of the featured smart products. They will also be 
able to receive coupons and have a chance to win smart home products by sharing 
the videos with friends.

The campaign is designed to use social media to create a strong relationship 
between smart product brands and consumers. By taking part in this campaign, 
Tuya's partners will be able to reach a wider number of potential consumers 
directly—particularly the younger generation who are the main shoppers of the 
future. They will also be able to keep interacting with their target users on 
social media constantly.

A large number of Tuya Smart's brand partners have participated in the 
campaign, including global leading companies like Calex (a European lighting 
brand) , Nedis(EU leading wholesaler offers electronics-related smart solutions 
across Europe and beyond), Wipro Consumer Care and Lighting (a global Consumer 
Products company), well-known smart home brands like Lloyd's (Mexico), BARDI 
(Indonesia), well-known Australian online retailer Kogan, and many others.The 
participation of these partners has made the campaign a rich and diverse 
prsentation of smart home products, including lighting, electricians, IPCs, and 
other best-selling smart home categories.

Furthermore, this campaign will continue to help Tuya Smart's global brand 
partners to deliver the most cutting-edge smart experience to their consumers. 
It will also raise awareness of the smart lifestyle, increase brand value, and 
expand marketing resources for partners along the entire chain, contributing to 
the common prosperity of the global smart home industry. Therefore, we can look 
forward to BornSmart and the fantastic collaboration between Tuya Smart and its 
partners!

About Tuya Smart

Tuya Smart (NYSE: TUYA, HKG: 2391) is a leading technology company focused on 
making our lives smarter. Tuya does this through offering a cloud platform that 
connects a range of devices via the IoT. By building interconnectivity 
standards, Tuya bridges the intelligent needs of brands, OEMs, developers, and 
retail chains across a broad range of smart devices and industries. Tuya 
solutions empower partners and customers by improving the value of their 
products while making consumers' lives more convenient through the application 
of technology. Through its growing commercial SaaS business, Tuya offers 
intelligent business solutions for a wide range of verticals. The Company's 
platform is backed by industry-leading technology complete with rigorous data 
protection and security. Tuya partners with leading Fortune 500 companies from 
around the world to make things smarter, including Philips, Schneider Electric, 
Lenovo and many others.

Source: Tuya Smart

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