A news report from chinadaily.com.cn:

Binzhou, East China's Shandong province, is making efforts to promote the 
protection, inheritance, and utilization of Yellow River culture to fuel the 
high-quality development of the cultural tourism industry.

Yellow River, the second-longest river in China, is known as China's "Mother 
River" and the cradle of Chinese civilization. The Yellow River spans 94 
kilometers across the city, and continues to develop Binzhou's profound 
historical culture.

Sun Tzu culture, Yellow River culture and Qi culture have become the most 
basic, deepest and longest-lasting driving forces behind Binzhou's development, 
as well as sources of vitality for the vigorous development of Binzhou's 
cultural tourism industry, said Song Yongxiang, Party secretary of Binzhou.

Sun Tzu culture in the city is unique and far-reaching. Binzhou is the hometown 
of the legendary Chinese military strategist Sun Tzu (544-496 BC). His 
masterpiece The Art of War is widely regarded as the world's first book 
published on the topic of military strategy.

Binzhou currently houses three Sun Tzu cultural institutions and has achieved 
nearly 500 municipal level or higher Sun-Tzu cultural research achievements.

As the ecological protection and high-quality development of the Yellow River 
Basin has become a part of China's national strategy, Binzhou is striving to 
promote the development of Yellow River culture by implementing a series of 
projects.

The city is accelerating the construction of the Yellow River culture boutique 
tourism belt and Yellow River Central Ecological Park. A coastal cultural 
tourism area that integrates the Yellow River, coastlines, salt fields, shells, 
and other resources is expected to be built to help boost coastal tourism.

Binzhou currently is home to 10 national intangible cultural heritage projects 
and 52 provincial-level ones including Binzhou Lyu Opera, Huimin clay figures, 
and Binzhou paper-cuttings, which all feature Yellow River culture. The city 
has implemented the "Binzhou handmade" project, and is cultivating new growth 
drivers within the handicraft industry to help vitalize the city's ancient 
craftsmanship.

Looking ahead, Binzhou will continue to build a number of cultural landmarks 
and promote a batch of cultural products and cultural brands to help develop 
the city into a Yellow River culture tourism destination in China.

SOURCE: China Daily