Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, July 22 2022 - 18:30
AsiaNet
Built to shape tomorrow: The BMW Headquarters celebrates its 50th birthday. Spectacular performance by US vertical dancers BANDALOOP
MUNICH, July 22, 2022 /PRNewswire-AsiaNet/ --

The BMW Group celebrated its corporate headquarters as an internationally 
renowned architectural icon today with over 200 international guests in 
attendance. The keynote speech by Pritzker Prize winner Francis Kere and the 
appearance by Nihal Saad, Chief of Cabinet of the United Nations Alliance of 
Civilizations, made the ceremony a special event. In addition to the 
performance by star tenor Jonas Kaufmann the festivities concluded with a 
special highlight: With twelve vertical dancers, the US dance project BANDALOOP 
transformed the BMW Headquarters into a stage in its German premiere. The 
ensemble created a weightless synthesis for an interplay of architecture and 
dance. Along with music by Ben Juodvalkis, the façade dancers presented 
"Momentum Curve", an exclusive performance as a tribute to the unique 
architecture.

The BMW Group Headquarters, with its suspended construction, is one of the most 
innovative engineering buildings of the post-war period. In the process, upper 
floors were first manufactured on the ground, then moved upwards hydraulically 
on the massive "tower shaft" made of reinforced concrete and completed in 
several segments. In August 1972, the BMW Group Headquarters was completed. 
Designed by Austrian architect Professor Karl Schwanzer, the administrative 
building has since become an icon with global appeal for Munich and the 
company. The innovative power of Schwanzer's design stands for the BMW Group 
then as now, making the company headquarters a beacon of sustainable mobility 
for tomorrow. It is not only a symbol of economic success but also stands for 
international exchange, peace and interculturalism. Today, the "built 
communication" implemented by Schwanzer points the way to a new era of 
electrification, digitalization, and circularity.

Further information: BMW PressClub [ 
https://www.press.bmwgroup.com/global/article/detail/T0402300EN?language=en ]

Picture is available at AP Images (http://www.apimages.com)

Prof. Dr Thomas Girst
Head of BMW Group Cultural Engagement
Telephone: +49 89 382 24753
Email: thomas.girst@bmwgroup.com

Source: BMW Group
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