Country for PR: United States
Contributor: PR Newswire New York
Wednesday, July 20 2022 - 23:00
AsiaNet
TUMI Featured In Sony Pictures' Upcoming Summer Film 'Bullet Train'
NEW YORK, July 20, 2022 /PRNewswire-AsiaNet/ --

-- TUMI's 19 Degree Aluminum Briefcase "The Case Everyone is After" makes it's 
Hollywood debut in this non-stop thrill ride

Today TUMI, a leading international travel and lifestyle brand, unveiled its 19 
Degree Aluminum Briefcase which is featured in Sony Pictures' upcoming original 
action thriller film "Bullet Train," exclusively in theaters August 5. 

Photo - https://mma.prnewswire.com/media/1862572/BulletTrain.jpg

Photo - 
https://mma.prnewswire.com/media/1862573/19_Degree_Aluminum_Briefcase.jpg

In Bullet Train, Ladybug is an unlucky assassin determined to do his job 
peacefully after one too many gigs gone off the rails. Fate, however, may have 
other plans, as Ladybug's latest mission puts him on a collision course with 
lethal adversaries from around the globe—all with connected, yet conflicting, 
objectives— centering around the TUMI 19 Degree Aluminum Briefcase on the 
world's fastest trains. The end of the line is just the beginning in this 
non-stop thrill-ride through modern-day Japan from David Leitch, the director 
of Deadpool 2.

Leading up to the film's theatrical release in North America on August 5, TUMI 
will be debuting a collaboration with New York Times Advertising on a digital 
movie-themed crossword puzzle where U.S. residents, 18 years of age or older, 
will have the choice of completing the crossword puzzle for an engaging, 
interactive experience or directly entering the contest for a chance to win one 
of the sought-after limited-edition briefcases, sign-up here ( 
https://c212.net/c/link/?t=0&l=en&o=3598414-1&h=2986034996&u=http%3A%2F%2Fwww.tumisweepstakes.com%2FBulletTrain&a=here 
).  There will be 20 lucky winners randomly selected from those who enter the 
contest. TUMI will also be activating an integrated marketing program in 
connection with the world red-carpet premiere of the film as well as and a 
variety of digital and in-store activities to promote the film. 

"There was only one luggage brand who had enough style to fit in with the 
film's all-star cast as well as the durability that could go head to head with 
an ensemble of assassins on one of the world's fastest trains and that was 
TUMI, which perfectly fits in with this edgy, action-packed film," said Jeffrey 
Godsick, EVP of Global Partnerships and Brand Management and Head of Location 
Based Entertainment at Sony Pictures Entertainment.

Equally striking from a distance or at close range, the TUMI 19 Degree Aluminum 
Briefcase boasts a sleek, aluminum crafted exterior with bespoke design and 
durability top of mind. This limited-edition briefcase features a "Bullet 
Train" patch card pocket with "Bullet Train" logo in addition to a branded 
luggage tag.  Through the TUMI "Bullet Train" collaboration, only 150 
limited-edition briefcases will be available starting July 20th worldwide 
across select TUMI stores & TUMI.COM priced at US$1,795.00. For those unable to 
get one of these limited TUMI collector's items, they can visit TUMI.COM ( 
https://c212.net/c/link/?t=0&l=en&o=3598414-1&h=1371523505&u=https%3A%2F%2Fwww.tumi.com%2Fs%2Freflektion%2F%3Fq%3D19%2BDegree%2BAluminum%26text%3D19%2BDegree%2BAluminum&a=TUMI.COM 
) to shop the full TUMI 19 Degree Aluminum collection, which is exceptionally 
striking up close or from a distance, super durable, and boasts a modern 
silhouette with fluid-looking, strategically contoured angles.

"TUMI is synonymous with quality durability toughness and is always looking to 
the future for inspiration. With this film, as the screen writers and director 
started laying out what the environment would look like and the types of pieces 
that would exist in the film, Tumi was at the top of their list. They looked to 
Tumi for a hero case to have all those qualities of durability, be able to 
surpass the battles that it would ensue throughout this epic journey," said 
TUMI Creative Director, Victor Sanz.

About 'Bullet Train'
Directed by David Leitch. Screenplay by Zak Olkewicz. Based on the book by 
Kotaro Isaka. Produced by Kelly McCormick, David Leitch and Antoine Fuqua. 
Executive Producers are Brent O'Connor, Ryosuke Saegusa, Yuma Terada and Kat 
Samick. The film stars Brad Pitt, Joey King, Aaron Taylor-Johnson, Brian Tyree 
Henry, Andrew Koji, Hiroyuki Sanada, Michael Shannon, Benito A Martínez Ocasio 
and Sandra Bullock.

Sony Pictures Entertainment:
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group 
Corporation. SPE's global operations encompass motion picture production, 
acquisition, and distribution; television production acquisition, and 
distribution; television networks; digital content creation and distribution; 
operation of studio facilities; and development of new entertainment products, 
services and technologies. Sony Pictures Television operates dozens of 
wholly-owned or joint-venture production companies around the world. SPE's.  
Motion Picture Group production organizations include Columbia Pictures, Screen 
Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, 
AFFIRM Films, Sony Pictures International Productions, and Sony Pictures 
Classics. For additional information, visit 
http://www.sonypictures.com/corp/divisions.html

ABOUT TUMI:
Since 1975, TUMI has been creating world-class business, travel lifestyle, and 
performance luxury essentials designed to upgrade, uncomplicate and beautify 
all aspects of life on the move. Blending flawless functionality with a spirit 
of ingenuity, we're committed to empowering journeys as a lifelong partner to 
movers and makers in pursuit of their passions. The brand is sold globally in 
over 75 countries with upwards of 2,000 points of sale. For more about TUMI, 
visit www.TUMI.com.

SOURCE  Tumi, Inc.

CONTACT: For further information, contact: TUMI, Ben Utley – 
Ben@weareshadow.com, Sara Lieberman – Slieberman@weareshadow.com
Translations

Japanese