Country for PR: Japan
Contributor: Kyodo News JBN
Thursday, July 21 2022 - 16:00
AsiaNet
YOHJI YAMAMOTO Inc. Launches New Conceptual Project "WILDSIDE YOHJI YAMAMOTO" Globally on July 20
TOKYO, July 21, 2022 /Kyodo JBN-AsiaNet/ --

YOHJI YAMAMOTO Inc. launched a conceptual project, "WILDSIDE YOHJI YAMAMOTO," 
on Wednesday, July 20, 2022 on the online platform. WILDSIDE YOHJI YAMAMOTO, 
with its concept color as black -- the symbol of YOHJI YAMAMOTO, launched the 
collaboration in a wide range of genres, not only fashion, but also art, 
interior design, and lifestyle.

Logo: 
https://kyodonewsprwire.jp/prwfile/release/M107269/202207193946/_prw_PI2fl_WLqc2EOC.png


Image: 
https://kyodonewsprwire.jp/prwfile/release/M107269/202207193946/_prw_PI5fl_z8w27854.jpg


WILDSIDE YOHJI YAMAMOTO: https://wildside-online.com

Special items are launched for collaboration with such Japanese brands as 
"NEEDLES," "NOMA t.d.," "HYSTERIC GLAMOUR," "AMBUSH," and "MINEDENIM."

An original brand by YOHJI YAMAMOTO Inc., WILDSIDE YOHJI YAMAMOTO is also 
launched at the same time. With military, work, and sports as keywords, 
elements extracted from the essence of YOHJI YAMAMOTO are re-constructed with a 
casual taste. This is a unisex collection that has been updated with modern 
customization and functionality.

Photos: https://kyodonewsprwire.jp/release/202207193946?p=images

Collection: 
https://www.yohjiyamamoto.co.jp/collection/wildside-yohji-yamamoto/wildside-yohji-yamamoto-launch-collection/


In terms of art proposals, WILDSIDE YOHJI YAMAMOTO collaborates with galleries 
and artists who have a close affinity with YOHJI YAMAMOTO Inc. AKIO NAGASAWA 
Gallery presents photographs of Tadao Ando's architecture taken by photographer 
TAKAY. Taka Ishii Gallery presents "Tights," a representative work by 
photographer Daido Moriyama, and drawings by painter Tomoo Gokita. Also, a 
special one-of-a-kind painting by contemporary artist Takeru Amano for WILDSIDE 
YOHJI YAMAMOTO will be available soon.

In addition to "Fashion" and "Art," the online platform also features a third 
category, "Content," which includes interviews and dialogue articles with the 
collaborating brands. YOHJI YAMAMOTO Inc. will be releasing content from time 
to time that will help people enjoy the new WILDSIDE YOHJI YAMAMOTO project 
even more. 

WILDSIDE YOHJI YAMAMOTO plans to open a flagship store in Japan in the fall of 
2022 in pursuit of omni-channel operations.

WILDSIDE YOHJI YAMAMOTO
Launch: Wednesday July 20, 2022
Website: https://wildside-online.com

Instagram: @wildsideyohjiyamamotojp 
https://www.instagram.com/wildsideyohjiyamamotojp/

Twitter: @wildsideyohjijp 
https://twitter.com/WildsideYohjiJp


Source: YOHJI YAMAMOTO Inc.