Themed "Uncertainty Navigating," the New Champion Dialogue, a virtue panel held 
during the World Economic Forum (WEF) started off on July 18 with the 
participation of some 1,100 leaders and experts from over 90 countries.

At the session of "Championing the Entrepreneurial Agenda", Perfect World CEO 
Dr. Robert H. Xiao shared his insights on enhancing future readiness of SMEs 
together with three other corporate executives.

Dr. Xiao said that Perfect World is by nature a technology company. "So the 
technology itself is the center of our development, and the second is content, 
as contents of films, games, e-sports or Metaverse all have a storyline, and 
telling a story well is very much to do with creativity, not exclusively in 
technology," as he added.

What measures and changes to take to survive the recession caused by the 
pandemic have become a hot topic for enterprises, especially SMEs. As far as 
the solution is concerned, Dr. Xiao suggested that digitalization and 
cross-disciplinary cooperation could be a way out. "In the case of Perfect 
World, we put cultural symbols such as Nanjing Confucius Temple, the Mogao 
Caves of Dunhuang, hanfu, and traditional Chinese music in our products, said 
Dr. Xiao. "It would enrich the contents by bringing in different scenarios and 
cultural symbols into the contents of our products", he added.

As Metaverse becoming a popular buzzword, Dr. Xiao shared some of his view on 
Metaverse. He believes that Metaverse is still in a preliminary stage and has 
not yet formed a market consensus. "A complete Metaverse would involve various 
fundamental technology platforms and a uniformed standard, so that everyone can 
build their own Metaverse contents on the platforms," he said.

In answering the question of how SMEs achieve sustainable development despite 
the potential recession caused by the COVID-19 pandemic, Dr. Xiao stressed that 
the recession is also a test for a company to see whether it has determination 
and can focus in its core competences.

"Additionally to resilience and a heart for mission, SMEs must find the correct 
direction and focus all the resources in this direction. Furthermore, we must 
keep faith for the future, and stay agile to respond to changes in the market 
and the industry to better embrace the challenges and opportunities," said Dr. 
Xiao.

SOURCE:  Perfect World