On July 30, at the China International Consumer Products Expo 2022 in Hainan, 
China, a fashion show with the theme of "Li Brocade Weaving Mountains and Seas" 
held by Changjiang Li Autonomous County, Hainan, brought a refreshing 
experience to Chinese and foreign guests, according to Changjiang Converged 
Media Center.

The show was curated by the young designer brand INSULAiRE. The brand was 
founded in Paris in 2017 and means ‘incidents of the island’ or ‘islanders’. 
INSULAiRE’s founder and designer Yang Zhikai was born and raised in Hainan. He 
draws inspiration from traditional local culture and delivers it through a 
modern and international mindset. He has integrated the traditional Li brocade 
with Hainanese elements such as Tanka culture and the ocean to design 
sophisticated stylish clothing that presents the distinctive traditional Li 
ethnic group’s cultural identity.

This show was not only held to inherit and protect the culture of the Li 
brocade, but also to promote their commercialization and the development of 
all-season tourism in Changjiang.

In recent years, Hainan Changjiang has tapped local tourism and cultural 
resources, put forward the goal of building a first-class tourism destination 
in western Hainan, and vigorously cultivated sports, ecology, culture, rural 
tourism and other formats. "Appreciating kapok flowers in the spring, enjoying 
the fragrance of mangos in the summer, visiting Chess Bay in the autumn, and 
climbing Bawang mountains in the  winter" has gradually become a unique 
advantage of Changjiang's whole-area, all-season and all-times tourism.

Source: Changjiang Converged Media Center

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=426653

   Caption: The scene of the fashion show with the theme of "Li Brocade Weaving 
Mountains and Seas"