- The agreement includes renaming the waterfront "ROSHN Waterfront" 
- The Waterfront includes 7 different entertainment areas stretching over a 
distance of 4 km 

In the presence of His Excellency the Mayor of Jeddah, Mr. Saleh bin Ali 
Al-Turki, ROSHN, the national real estate developer wholly owned by the Public 
Investment Fund and Rotana Star Neon Company, signed an agreement to sponsor 
the Jeddah Waterfront and transform its name into "ROSHN Waterfront".

Redeveloped and opened 2017, the Waterfront is one of the most important 
landmarks in Jeddah, attracting approximately 55 million visitors annually. It 
stretches four kilometers along the Red Sea coast and will consist of seven 
diverse recreational areas for families and children.

By renaming and sponsoring the waterfront ROSHN intends to boost its efforts to 
support the goals of Saudi Vision 2030 to provide a higher quality of life for 
the citizens and residents of the Kingdom.

Commenting on the agreement, Sabah Barakat, Group Chief Operating Officer of 
ROSHN, said: "We were pleased by the attendance of His Excellency Mr. Saleh 
Al-Turki at the signing ceremony of the sponsorship agreement and the renaming 
of Jeddah Waterfront. We in ROSHN are keen to diversify our partnerships and 
efforts to serve the provision of a higher quality of life in the Kingdom. The 
waterfront is part of our endeavor to activate the role of social 
responsibility and provide higher quality lifestyles."

ROSHN is a national real estate developer powered by the Saudi Public 
Investment. It is mandated to provide high-quality living standards for Saudis 
and to support government efforts to increase citizens' home ownership rates. 
The announcement of the waterfront agreement comes after the recent launch of 
the ALAROUS project in Jeddah - ROSHN's second project in the Kingdom after the 
SEDRA community in Riyadh.

Photo - https://mma.prnewswire.com/media/1872122/ROSHN_1.jpg
Logo - https://mma.prnewswire.com/media/1872123/ROSHN_Logo.jpg
 
Source - ROSHN