Dentsu today announced that it has been named a Strong Performer in the newly 
released "The Forrester Wave(TM): Global Marketing Services, Q3 2022" report by 
leading global research and advisory firm Forrester Research, Inc. The research 
states, "Dentsu is a provider that CMOs can count on for intelligent, 
audience-driven campaigns backed by superior strategy, data and analytics."

The report uses 17 criteria to evaluate the ten most significant marketing 
services providers, with dentsu scoring the highest possible score in four 
criteria, including innovation roadmap, customer data strategy and activation 
services, privacy thought leadership and performance. This proprietary research 
provides an objective evaluation of the industry-leading service providers.

The evaluation states, "Dentsu's ambitious vision to be a 'Network Designed for 
What's Next' suggests that it's a partner for a broad spectrum of innovation." 
In detailing dentsu as a Strong Performer the report goes on to say, "Dentsu's 
customer data strategy and activation services are marketing leading and are 
the holding company's biggest flex."

"Dentsu has long been committed to delivering seamless marketing solutions for 
our clients at a global scale with regional expertise," said Jeff Greenspoon, 
global solutions and innovation at dentsu international. "Recognition like this 
from a leading global research and advisory firm such as Forrester provides for 
us a huge validation of our strategy and delivery approach as we create 
innovative solutions with world-class brands. The evaluation inspires us to 
celebrate how uniquely positioned dentsu is to engage with brands and prepare 
for What's Next. Most importantly, we view this as an acknowledgment of the 
strategic and innovative work that our teams deliver day in, day out for 
clients around the world."

Forrester noted "The company is well stacked with past innovations such as the 
Merkury platform and hefty budgets and strong plans to drive future 
enhancements, with investments in a blockchain studio and a new commerce tool, 
ShopNXT." The report also states, "Dentsu backs its strategy with a strong 
new-business performance in 2021 and promising outlook for 2022."

Dentsu's newest recognition from Forrester builds on the agency's previous 
evaluation as a Strong Performer with the highest possible scores in five 
criteria in "The Forrester Wave(TM): Global Digital Experience Services, Q2 
2022." The report stated, "The company's identity product, marketing execution 
platform, and ShopNXT retail enablement tools are strong core assets that 
dentsu uses to augment clients' XA (Experience Architecture).”
  
For more information about dentsu's integrated services and solutions, 
dentsu.com. 
 
About Dentsu International 
Part of Dentsu Group, Dentsu International is a network designed for what's 
next, helping clients predict and plan for disruptive future opportunities and 
create new paths to growth in the sustainable economy. Dentsu delivers 
people-focused solutions and services to drive better business and societal 
outcomes. This is delivered through five global leadership brands - Carat, 
dentsu X, iProspect, DENTSU CREATIVE and Merkle, each with deep specialisms.  
 
Dentsu International's radically collaborative team of diverse creators unifies 
people, clients and capabilities through horizontal creativity to help clients 
create culture, change society, and invent the future.  
 
Powered by 100% renewable energy, Dentsu International operates in over 145 
markets worldwide with more than 46,000 dedicated specialists, and partners 
with 95 of the top 100 global advertisers.  
www.dentsu.com 


Source : Dentsu International