Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, August 17 2022 - 22:04
AsiaNet
Marlabs identified as a Relevant Provider in the ISG Provider Lens™ Quadrant study on 'Marketing Technology (MarTech) - Solutions and Services 2022'
PISCATAWAY, N.J. and BANGALORE, India , Aug. 17, 2022 /PRNewswire-AsiaNet/

    Marlabs Inc., a leading digital solutions company, today announced that it 
has been awarded the 'Relevant Provider' status across four of the six 
categories in the ISG Provider Lens™ MarTech Services 2022 Research. The 
services include Digital Commerce Optimization, Digital Experience & Content, 
Social & Relationships and Strategic MarTech Services.

    The ISG Provider Lens™ 2022 MarTech report is an independent service 
provider comparison report. Using data-driven research, ISG analyzes global 
MarTech Vendors through a proprietary framework across variety of services and 
technologies to support businesses through digital marketing including digital 
advertising, strategic services, data analytics, and content capabilities.

    Marlabs has strategic partnerships with leading market-leading OEMs like 
Salesforce, Sitecore and Adobe. Marlabs Digital Services 
(https://www.marlabs.com/intelligent-experiences/) has helped digitally 
transform global organizations and create deeper and meaningful engagements 
with end customers.

    Read More: the ISG Provider Lens™ MarTech Services 2022 Research 
(https://www.marlabs.com/martech/)

    "This recognition is a strong validation of our focus to enable 
organizations digitally transform their customer experience initiatives while 
enhancing business functions with insightful design and data led outcomes. As 
the marketing epicenter shifts to blending creativity with incisive data driven 
insights, CMOs and CDOs must collaborate to create personalized customer 
experiences. Marlabs is uniquely positioned here, to help organizations through 
this digital explosion of consumer data and realize the true potential of 
MarTech," said Raghu Rao, SVP Marlabs.

    ISG analyst, Mauricio Ohtani states, "Marlabs shows great promise as an 
upcoming provider of MarTech services for large and mid-size clients, with a 
strong market presence across the U.S. and the company is highly capable of 
implementing marketing-related business solutions. The company demonstrates 
significant depth across delivering digital solutions specific to building 
strong end consumer experiences. Marlabs' Digital services stood out in the 
report by differentiating themselves as a unique combination of design-led 
advisory, experience-led business realization & implementation services across 
marketing tech and ecommerce."

    About Marlabs:

    Marlabs helps leading companies around the world make operations sleeker, 
keep customers closer, transform data into decisions, de-risk cyberspace, boost 
legacy systems, and capture novel opportunities and digital-led revenues. It 
provides digital-first strategy and advisory services, rapid solution 
incubation and prototyping, and agile digital solution engineering. Marlabs is 
headquartered in New Jersey, with offices in the US, Germany, Brazil, and India.

    About ISG:

    ISG is a leading global technology research and advisory firm. A trusted 
business partner to more than 700 clients, including 75 of the top 100 
enterprises in the world. The firm specializes in digital transformation 
services, including automation, cloud, and data analytics; sourcing advisory; 
managed governance and risk services; network carrier services; strategy and 
operations design; change management; market intelligence and technology 
research and analysis. Founded in 2006, and based in Stamford, Connecticut, ISG 
is known for its innovative thinking, market influence, deep industry and 
technology expertise, and world-class research and analytical capabilities 
based on the industry's most comprehensive marketplace data.

    Media Contact:
    media@marlabs.com 

    Logo: https://mma.prnewswire.com/media/1879917/Marlabs_Logo.jpg

    Logo: https://mma.prnewswire.com/media/1879916/ISG_Provider_Lens_Logo.jpg


Source: Marlabs
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