The regional brand identity of the Hinggan League was officially released at 
the press conference co-launched by the CPC Hinggan League Committee, the Civil 
Administration of the Hinggan League, and the Communication University of China 
on August 15, 2022 in Beijing.

The press conference released the Hinggan League's regional brand identity and 
its main logotype (Hinggan League in the Hinggan Mountains), the regional 
public logo for farm and pasture products (Taste Life in Hinggan League, 
Natural and Fertile), the regional public slogan (Safety Products from Hinggan 
League), and the slogan for cultural tourism products (Embrace Mountains, 
Rivers, and the Hinggan League), according to the Publicity Department of the 
CPC Hinggan League Committee.

A follow-up 3-year regional brand identity campaign of the Hinggan League was 
also announced to embark on the Hinggan League's brand building and 
communication.

"The Hinggan League spares no effort to build a green farm and pasture product 
base and a famous tourist destination in China. This requires us to shape a 
distinctive regional brand identity and to present the nice and ambitious 
characters of the League so that more people will get to know and visit the 
League and contribute to its quality development," Zhang Xiaobing, secretary of 
the CPC Hinggan League Committee, noted. "We will further tap the potentials of 
the League, highlight the uniqueness of this region, build an IP portfolio, and 
enhance the awareness, reputation, and competitiveness of the brand to 
facilitate the transformative, green, and quality development of the League."

Located in the northeast of the Inner Mongolia Autonomous Region and the middle 
part of the Greater Hinggan Mountains, the Hinggan League gives full play to 
its diverse tourist resources as its regional strengths and is dedicated to 
building a nationwide famous tourist destination and green farm and pasture 
product base. The League has won a series of honors, such as the Demonstration 
League of National Unity, National Demonstration League of Ecological 
Civilization Construction, and the Innovation Base Keeping "Green for Gold".

Source: Publicity Department of the CPC Hinggan League Committee

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   Caption: The regional brand identity of the Hinggan League