Country for PR: China
Contributor: PR Newswire Asia (China)
Saturday, August 27 2022 - 00:26
AsiaNet
PFIZER RANKED LEADING COMPANY IN ASIA FOR COVID-19 RESPONSE AND PATIENT-CENTRIC APPROACH BY ASIAN PATIENT GROUPS
SINGAPORE, Aug. 26, 2022 /PRNewswire-Asianet/ --

- Pfizer is ranked 1st in Australia/New Zealand region and overall 2nd in Asia 
in its corporate reputation from a patient perspective
- Asian patient groups have placed the pharma industry 1st for corporate 
reputation in Asia amongst other healthcare sectors

Pfizer has been ranked first in its Covid-19 response, patient centricity, 
patient safety and bringing innovative, high-quality products amongst pharma 
companies in Asia in the 'Corporate Reputation of Pharma' survey by patient 
groups across the APAC region. Overall, the company is ranked second for its 
corporate reputation across Asian countries and regions.

https://mma.prnewswire.com/media/1885793/Pfizer_Logo.jpg

Pfizer moved up in the survey rankings from 4th place to occupy the top ranking 
from patient groups 'working' with Pfizer, representing a significant increase 
in rankings in 2021 vs. 2020.

This survey, conducted by UK-based PatientView, measures various aspects of 
pharma's performance at corporate reputation from a patient perspective. 
Patient groups responding to this survey are working across therapeutic areas 
and uniquely positioned to comment on the pharma industry's performance during 
the pandemic.

Opinions from 300 patient groups from across Asia (Hong Kong, Taiwan, India, 
Malaysia, Philippines, Australia, S.Korea, mainland China and others) were 
collected on the performance of the pharmaceutical industry in 2021. They have 
collectively been in communication with nearly 2.7 million Asian patients in 
2021. A total of 31 pharmaceutical companies were assessed in the Asia edition 
of this survey.

Asian patient groups familiar with and/or working with Pfizer assessed the 
company to have significantly improved its scores across all indicators of 
corporate reputation in 2021.

Pharma's performance at creating vaccines at speed in response to the Covid-19 
pandemic convinced most of the respondents of the industry's and Pfizer's 
effectiveness at both innovation and ability to deliver products that truly 
benefit patients.

"Patients are our North Star. From the earliest stage of drug development to 
the final approval and use of our medicines and vaccines, our purpose is 
breakthroughs that change patients' lives. We work with, and for, patients, 
advocates, and caregivers to meet the evolving needs of patients everywhere. 
Colleagues across Pfizer collaborate with patients and patient advocates to 
develop breakthrough treatments and innovative approaches to help address 
patient challenges. These partnerships have helped to increase patient 
engagement in research and development, diversify clinical trials, develop 
patient-friendly educational materials and patient support programs, and 
elevate priority policy and social impact issues. Patients are the focus of 
everything we do. Everything we do is intended to help patients everywhere live 
longer and healthier lives", said Mr. Anil Argilla, President, Emerging Markets 
Asia, Pfizer Biopharmaceuticals Group, Pfizer Inc.

The results of the pharma corporate reputation survey (Asia) are available at: 
https://www.patient-view.com/wp-content/uploads/2022/08/PATIENTVIEW-PRESS-RELEASE-CORP-REP-Asia-final.pdf.


About Pfizer: Breakthroughs That Change Patients' Lives

At Pfizer, we apply science and our global resources to bring therapies to 
people that extend and significantly improve their lives. We strive to set the 
standard for quality, safety and value in the discovery, development and 
manufacture of health care products, including innovative medicines and 
vaccines. Every day, Pfizer colleagues work across developed and emerging 
markets to advance wellness, prevention, treatments and cures that challenge 
the most feared diseases of our time. Consistent with our responsibility as one 
of the world's premier innovative biopharmaceutical companies, we collaborate 
with health care providers, governments and local communities to support and 
expand access to reliable, affordable health care around the world. For more 
than 170 years, we have worked to make a difference for all who rely on us.

SOURCE Pfizer