Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, August 29 2022 - 18:21
AsiaNet
WIP Achieves Remarkable Results in Attracting Investment with Businesses
WEIHAI, China, Aug. 29, 2022 /PRNewswire-Asianet/ -

A news report from CRI Online: 

The signing ceremony of Marquardt Automotive Electronic System and Switches 
Project Phase II was held in the Weihai International Port Economic and 
Technological Development Zone (WIP) of Shandong Province on April 11, 2022. 
This marks the second cooperation between Marquardt, a global champion in the 
field of switch and control systems, and the WIP, with their first cooperation 
having taken place five years previous.

WIP has signed 26 quality projects in the first seven months of 2022, signaling 
its outstanding performance in attracting investment. Such achievements were by 
no means an accident. Investment attraction is considered by many to be a 
time-consuming see-saw game, but WIP has bucked this trend and achieved 
investment agreements each month at a lightning paces. What's the secret?

Thinking before making

Success is made by hard work. Behind these outstanding achievements are the 
efforts of all the persons engaging in investment attraction. As the 
homogeneous competition in investment attraction becomes increasingly fierce, 
WIP has explored a unique way to attract more investment, and that is by 
attracting investment with business. To be more specific, this means attracting 
investment by intensifying and extending the industrial chain and focusing on 
industrial agglomeration development. This concept has become the secret sauce 
behind the remarkable investment achievements made by the zone.

Since May 2017, the zone has prepared and planned for the golden opportunities 
for its investment attraction in the wake of the contract with the Marquardt 
Group on its Phase I Project. As a result of this preparedness, the zone 
immediately sent an invitation to Marquardt Group and reserved the land for its 
Phase II Project,. envisioned a second cooperation with this group.

In 2021, Marquardt Group started site selection for its business expansion in 
China. WIP, with its successful experience in serving the group's Phase I 
Project, has become the first choice for the group.

Following this, the zone stepped up efforts to expand its investment attraction 
scope with the help of the Marquardt projects, striving to attract more 
projects. Under the strategy of attracting investment with business, the 
catalytic role of the industrial chain gradually appears.

Investing before inviting

WIP is committed to providing a favorable environment for enterprises before 
their residency. In Sino-Japanese (Weihai) Cooperation Industrial Park, there 
stands a batch of high-standard Japanese factories and talent apartments. 
Workers can walk home in just two or three minutes. k.

In the context of the market economy, the output of investment attraction can 
only be made by a big input. In WIP, the input is reflected not only in nature 
parks but also in international supporting facilities, such as ice hockey halls 
and international schools. The resulting comprehensive competitive edges have 
made the zone a "second hometown" of many foreign investors.

Answering before asking

To continue to attract  major projects, we need to deal with the "World's Top 5 
Commercial Consulting Firms" such as Cushman & Wakefield and Colliers 
International. These institutions can provide multinational companies with 
professional consultations on project site selection and other fields, which is 
of great significance to deciding whether a city can be included in the 
selection scope of large enterprises.

To race with these institutions with high professionalism, we have to make 
ourselves more professional. Over the years, WIP has prepared a questionnaire 
with its own characteristics based on that of the "World's Top 5 Commercial 
Consulting Firms," containing more than 200 entries of data in various fields 
such as water and electricity supply, geology, and ecological environment.

SOURCE:  CRI Online
Translations

Japanese