Country for PR: United States
Contributor: PR Newswire New York
Thursday, September 01 2022 - 07:45
AsiaNet
Orangetheory(R) Fitness Appoints Jason Dunlop as President of International
BOCA RATON, Fla., Sept. 1, 2022 /PRNewswire-AsiaNet/ --

As a leading fitness brand, Orangetheory Fitness is committed to continued 
market growth and new studio openings around the world. To further develop the 
brand's worldwide presence, Orangetheory today announced that it has appointed 
Jason Dunlop as President of International, overseeing the brand's 
international studio portfolio and ongoing expansion efforts.  

Logo - https://mma.prnewswire.com/media/1529314/Orangetheory_Fitness_Logo.jpg  

Dunlop joins Orangetheory with a proven track record of leadership and 
international development, with some of the world's best-known brands, 
including CrossFit, Canada Goose, Starbucks, and Nike. As demonstrated in his 
prior executive positions, Dunlop is an industry veteran with an extensive 
background in franchise business management, global sales, direct to consumer 
business and hypergrowth in global markets.

In his new role, Dunlop will work to further expand and develop an already 
robust international network. In 2022, Orangetheory opened new locations in 
Puerto Rico, Canada, Mexico, China, New Zealand, Saudi Arabia, Denmark, Spain, 
and Poland, as well as the brand's first studio in France. Dunlop will manage 
new studio openings slated for 2023 and beyond, including those planned in 
North and South America, Europe, Asia Pacific and the Middle East.

"As Orangetheory Fitness continues to grow as a leader in the fitness and 
wellness category, Jason Dunlop was the clear choice to help lead us in our 
mission to spread 'More Life' across the globe," said Dave Long, Co-founder and 
Chief Executive Officer of Orangetheory Fitness. "With Jason's history of 
success, we know he has the vision and skills to champion our international 
efforts – we welcome him to the Orangetheory Fitness team."

"I have been fortunate to spend my career leading global development and 
strategies for some of the world's most recognizable brands, and I am excited 
for the international growth potential I see at Orangetheory Fitness," said 
Dunlop. "I look forward to working to advance Orangetheory's strategic business 
goals, while introducing more people globally to the brand's unique and 
cutting-edge fitness approach."


Prior to his appointment, Dunlop served as Global President at CrossFit, LLC 
where he led CrossFit's Global Affiliate team, Education and Sports Division. 
As Senior Vice President at Canada Goose, Dunlop was responsible for sales 
across all international channels including brand and product. During his time 
at Starbucks, Dunlop was the company's Senior Vice President and Chief 
Operations Officer, where he restructured the business to become a licensing 
and franchising model across 4,500 locations and 59 countries. At Nike, Dunlop 
managed the brand's direct-to-consumer and franchising businesses in Europe, 
the Middle East and Africa, including store growth and digital expansion across 
47 countries.

For more information on Orangetheory Fitness, visit www.orangetheory.com.

About Orangetheory

Orangetheory(R) Fitness (orangetheory.com ( 
https://c212.net/c/link/?t=0&l=en&o=3636032-1&h=3329621613&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3395955-1%26h%3D3202760977%26u%3Dhttp%253A%252F%252Fwww.orangetheory.com%252F%26a%3Dorangetheory.com&a=orangetheory.com 
)) is a heart-rate based, total-body group workout combining science, coaching 
and technology created to help you achieve your desired results and live a more 
vibrant life. One of the world's fastest-growing franchise companies, 
Orangetheory developed a workout designed for all fitness abilities to foster a 
shared community experience by connecting members and coaches. The Orangetheory 
workout charges your metabolism for MORE caloric afterburn, MORE results, and 
MORE confidence, all to deliver you MORE LIFE. Orangetheory franchisees have 
opened more than 1,500 studios in all 50 U.S. states and 24 countries. The 
company was ranked #60 in Inc. Magazine's Fastest Growing Private Companies 
list and was listed as #9 on Entrepreneur Fastest-Growing Franchise 500 list. 
Visit https://www.orangetheory.com/en-us/international-opportunities/ for 
global franchise opportunities.

SOURCE Orangetheory Fitness

CONTACT: Jenna Rose, jrose@coynepr.com

Translations

Japanese