-Crocs x ZEPETO includes a digital fashion collection and virtual photo and 
video booth installations – all drawing inspiration from the Classic Clog

Global esports organization Gen.G and Crocs, Inc., a global leader in 
innovative casual footwear, announce the launch of Crocs x ZEPETO, a new 
collaboration with the pioneering metaverse app, where users can create 
hyper-personalized 3D avatars. #CrocsxZEPETO will feature virtual shoes and 
fashion collections as well as virtual photo and video booth installation – all 
drawing inspiration from Crocs' iconic Classic Clog.

For the first time, Crocs digital shoes and apparel will be available for 
purchase, marking the brand's expansion into virtual economies. The collection 
features 10 items comprising both shoes and apparel, with the Classic Spray Dye 
Clog, Crush Clog and Crush Sandal from Crocs' latest summer collection, which 
recently launched in physical stores, allowing users to style both their 3D 
avatars and themselves. The collection also includes fashion apparel designed 
exclusively for the Crocs x ZEPETO experience.

The #CrocsXZEPETO experience will happen in two phases. Phase One will feature 
a video booth and eight virtual Crocs items, including a Classic Spray Dye 
Clog, Classic Crush Clog, Classic Crush Sandal, Classic Platform Clog, Classic 
Slide and two Crocs fashion apparel sets. Phase Two will launch in October and 
invite users to engage through a photo booth in their new Crocs gear and 
personalize their avatars with the Crocs Hat.

In addition, users will have the opportunity to test their styling skills by 
creating outfits and entering the #CrocsxZEPETO Come As You Are UGC Challenge 
to win a grand prize comprised of an LG gram Laptop, Crocs shoes and Jibbitz 
Packs, as well as 100 ZEMs to use inside ZEPETO.

The Crocs x ZEPETO campaign will be supported by various influencers such as 
GDS, Usona, Jinjalim, lenge, Seori, Yeji, and Damhyang. Talent will also show 
off their styling skills in the UGC photobooth by creating their own ZEPETO 
avatars.

"It's so exciting to make our first mark into the ZEPETO metaverse with a brand 
like Crocs; they understand the creativity and individual expression that 
gamers have." said Gina Chung Lee, CMO of Gen.G.

"Our new partnership with ZEPETO and Gen. G is reflective of our commitment to 
digital innovation and consumer engagement through a digitally-led social-first 
lens. Gen.G shares our vision for delivering immersive experiences that reflect 
the unique DNA of our brand, which is rooted in authentic self-expression." – 
Tim Malone, Crocs VP Global Integrated Marketing.

Crocs X ZEPETO builds on the brand's recent launches within immersive and 
augmented reality, gaming, and digital product spaces, including the highly 
successful "Build Your Life in Color" competition on Minecraft, Crocs 
partnership with Bitmoji, as well as Saweetie X Crocs virtual store. 

About Gen.G

United under #TigerNation, Gen.G's core mission is to help fans and athletes 
use the power of gaming and esports to get ahead in and beyond the competition. 
With an emphasis on education, DEI initiatives, and innovative partnerships, 
Gen.G is a commercial and thought leader, building a global, inclusive and 
cross-cultural future for gaming. Its unique portfolio of teams includes the 
Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), the 
Gen.G & Gen.G Black VALORANT teams, the PUBG Gen.G team, and the NBA2K's Gen.G 
Tigers (the first non-NBA owned team in the NBA 2K League). Gen.G has also been 
a major proponent in seamlessly bringing in non-endemic brand partners to the 
world of gaming and esports, including 1Password, Burberry, Crocs, King's 
Hawaiian, McDonald's, Mobil1, Procter & Gamble, Toyota, and more. Gen.G also 
operates the Elite Esports Academy, the world's first fully-integrated academic 
esports program in Korea. Gen.G's teams, content creators and corporate staff 
work out of their offices in Los Angeles, Seoul and Shanghai. For more 
information, visit GenG.gg or follow on Twitter @GenG.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for 
women, men, and children, combining comfort and style with a value that 
consumers know and love. The Company's brands include Crocs and HEYDUDE and its 
products are sold in more than 85 countries through wholesale and 
direct-to-consumer channels. To learn more about us, please visit www.crocs.com 
or follow @Crocs on Facebook and Instagram. 

ABOUT ZEPETO
ZEPETO is a burgeoning metaverse that enables the next generation to experience 
a truly personalized identity in the virtual worlds. With over 320 million 
lifetime users, ZEPETO is the fastest growing avatar platform joined by the 
World's most popular IP, Brands, Celebrities, and millions of Creators.

ZEPETO is developed by Naver Z Corp. Naver Z Corp was launched in 2018.

Source: Gen.G

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=428800

   Caption: Gen.G and Crocs Collaborate to Launch Metaverse Experience within 
ZEPETO.